r the Meta Description, on the To make a good other hand, it is very complicated to imagine any automatic SEO optimization on WordPress .
While industrialization may be possible for an online store with a large number thailand telegram data of items, we would never recommend automating the Meta Descriptions of an e-commerce site, let alone a blog article, in this way.
Again, you have about 200 characters to convince the user to visit your WordPress-optimized site. So, focus on writing the best hook possible. A good tip for an effective description is to split it into two:
- A first sentence that reformulates the Internet user’s query in interrogative form
- A second sentence that convinces the Internet user of the relevance of your site to answer their query.
Here are our resources to learn more about meta tag optimizations:
- META tags in SEO
- The Title tag
- The meta description
Optimize your URLs and permalinks
Also commonly referred to as the “address,” the URL is your page’s identifier. It must reflect the content tree structure and include terms that identify the theme of each page.
The word “permalink” comes from the linguistic contraction of the words “permanent” and “link.” A permalink is the initial URL of a post or page. It is intended to remain unchanged over time. In SEO, permalinks are recommended:
- Written only in lowercase letters
- Without accents or special characters
- Words separated by hyphens
- Which prohibit meaningless terms (e.g. articles)
- Without any extension (.html, .php and others)
You can consider this highly strategic element as what follows your domain name, namely for a well SEO optimized blog:
- The name of your blog space
- The category of the article
- Possibly a subcategory
- The URL of the content
By default, WordPress’s permalink formats why you should promote california state for posts are not SEO-friendly. It’s not uncommon to find URLs like this on WordPress sites:
For the editorial optimization of your WordPress site, we can therefore strongly advise you to adopt a personalized structure using the right labels as in the example below:
Taxonomy: The trap of labels for your articles
Beyond your themes, you might be tempted to use tags, called Labels on WordPress.
Creating categories and tags must be based on your SEO semantic research. Grouping the keywords from this research into themes will help you define these categories and tags while keeping in mind:
- That an article will remain directly attached to the category by its permalink, in order to avoid any duplication of content.
- That an article can be accessed from all the tags assigned to it.
From a WordPress article, we choose the article category then its pre-recorded associated tag(s)
It’s not uncommon to find a multitude of useless tags on WordPress sites. They interfere with user navigation and the crawl budget, i.e., the time Google allocates to exploring your site.
Each tag created must be based on semantic opportunities identified in your keyword research. Therefore, it’s important to prohibit the creation of tags from within the WordPress article itself, otherwise your contributors will flood you with junk tags.
Example of trash tags: hair, hair, Hair
Prelist and optimize your tag pages. Don’t let a contributor define their own tags.
Writing on WordPress in an SEO-friendly way
SEO optimization on WordPress and on the web is based on three fundamental pillars which are:
- A reliable technical base (mobile-first site, clean code, low loading time, etc.)
- Dense, unique editorial content, as qualitative in form as in substance (adapt the number of words according to the subject covered and the competition)
- A popularity that makes it a reference content (the number and quality of internal and external links to the site).
Of these three pillars, WordPress is more a friend of content than of technology or popularity. Indeed, WordPress’s text editor—very similar to Microsoft Word—makes it a friend of bloggers, editorialists, and SEO web text services editors. It’s therefore a practical tool for adapting to the constraints of Google’s algorithm.
At the top of your writing page, you’ll find a list of tools similar to those found in Word. A little tip : when you add a link to your text, you can access the “open in a new tab” option by clicking the settings lever. This will allow your reader to stay on your page before going elsewhere to get additional information. This option is therefore essential when you offer a link pointing to an external site.
How to open a link in a new tab on WordPress?
This is not about going over the tips for quality web writing , but once you have mastered all these structural aspects of WordPress, it is the content that will be your first passport to starting an organic presence.
Good to know: A study by the Backlinkeo website found that Google’s first page results contained an average of 1,447 words (for a given sample of queries). You don’t need 2,000 words for all your articles! Take it step by step, measure your ROI, and adapt to the competition.
Take care of the top of your page
One of the most important prerequisites when optimizing SEO on WordPress or any other CMS is to take care of the beginning of your content.
- The most important part of the content for the Internet user, it will make them want to consume the rest of the page (or not!).
- The most important part of the content for Google, it will analyze its keyword density and mesh.
It is recommended to insert 1 to 2 links to related pages in the first 150 to 300 words, taking care to optimize the anchors .