Geofencing vs. Geotargeting – What’s the Difference?
For local businesses, location data can be an effective and valuable marketing tool to help you reach your target audience. […]
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11 Essential Rules of Logo Design
When you think about all the factors that go into building a business, creating a logo may not seem like
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How to Build a Trusted and Strong Online Brand
In today’s digital world, having a trusted and strong online presence is more important than ever. Why? Before potential customers
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Google Ad Grants: Everything You Need to Know to Get Started
Did you know that Google offers grants that provide eligible nonprofits with $10,000 in free advertising every month? It’s true! With Google
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6 Tips for Marketing Your Business During a Recession
During an economic downturn, it’s vital to continue marketing your business. There are still plenty of opportunities to gain new
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Do You ACTUALLY Hate Marketing?
We all know that a small business wouldn’t make it without marketing. Marketing is essential to creating and maintaining competition,
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What is GA4 – And Why Is It Important?
On July 1st, 2023, Google’s Universal Analytics (UA) will phase out and stop processing data. That means your website properties
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Revolutionizing Small Businesses – The Impact of Artificial Intelligence
Whether you realize it or not, you encounter some form of AI every day. Statistics show that only 33% of people
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How to Optimize Your Google Business Profile for Maximum Impact
Google Business Profile is a free tool that allows small business owners to promote their business information on Google Search and
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How to Promote Your Business on Social Media [For FREE!]
Did you know people worldwide spend more than 150 minutes daily on social media? Or that over 42% of Americans use social
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Has at least one conversion event
This metric helps you understand how frequently users return to your website – and it’s a strong indicator of your
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Stock photos stand out
White space is essential to good design – it allows the user to focus on the elements surrounding the text,