Think “Mobile First”

Optimizing the top of your content is an This is what is  integral part of a mobile-first strategy. The complexity of current turkey telegram data SEO lies in combining highly dense content with smartphone-related usage.

Whether on mobile or desktop, Internet users don’t consume web content in its entirety. We’re talking about only 20% of web content being read in its entirety on mobile. And for good reason: video is the primary content consumed on this device; this is logical, given that scrolling and the screen format make reading complex.

© Heat zones defined by Jakob Nielsen

The most obvious observation is that Internet users do not read word for word on the web: they scan pages looking for terms and phrases that seem particularly important to them.

On WordPress as elsewhere, the Internet user will focus on titles, words in bold, images and any other significant element likely to capture their interest.

Properly optimizing a WordPress article involves taking these uses into account and adapting your writing style accordingly. This includes using microcontent.

The importance of microcontent

It is because the prioritization and enhancement of information are essential that particular attention must be paid to microcontent: titles, links, section headings, etc.

• Except in special cases, your WordPress theme will display your article title between tags
  

  .

• It’s up to you to mark out
  

  each of the paragraph headings.

• Each subtitle must be marked
  

  .

SEO optimization of your WordPress titles will involve structuring them and adding keywords or phrases from their semantic field. Avoid over-optimization; think about the user who will read these titles to find their way around.

Adding a title

on a paragraph of an article

Content with specific formatting (boxes, bulleted lists) is more likely to capture the why you should promote e campus user’s attention. These are also highly recommended elements for aiming for a zero position.

Position zero on the query “crepe recipe”, with numbered bullets

Bulleted lists are added to WordPress using the familiar button already familiar to Office users. More experienced users can add the tags manually.

• .

  Adding a bulleted list to an article

  • Optimize your WordPress content with video

    So, how can you best combine text services these UX and SEO issues? How can you optimize your WordPress content for SEO while quickly conveying information to the user? Video is certainly one of the best solutions.

    WordPress makes it easy for even the most inexperienced web writers to post video media, whether by uploading videos to your media library or using dedicated shortcodes.

    Adding video media to WordPress
    A WordPress shortcode is a small piece of code in brackets that allows any Internet user to display products, videos and many other elements in an article.

    Example:

    YouTube video shortcode added to WordPress site

    Adding a video to the top of your SEO-optimized WordPress content has several benefits:

    • You summarize your textual content and convey the main information, putting aside the constraints linked to natural referencing.
    • You push your CTAs and various conversion elements much higher on your page
    • You can potentially participate in a 360° SEO strategy by embedding your YouTube videos on your WordPress site. It’s a win-win strategy.

     Work on the SEO of your WordPress articles to generate conversions

    All these SEO and UX editorial optimizations of your pages ultimately have only one goal: conversion.

    Focusing on keyword opportunities can’t be based solely on statistical data. You must never lose sight of conversions, that is, the results of the actions you’ve taken with your target audience. In other words, never lose sight of the profitability of SEO marketing efforts.

    Proper SEO optimization of a WordPress article should result in a conversion. Depending on the type of site you’re working on, this conversion could include, for example:

    • Reading other content
    • Subscribing to a newsletter
    • Subscribing to an offer
    • Making an appointment
    • Purchasing a product from your online store

    Adding product shortcodes to WooCommerce, for example, allows you to promote your store’s products from a blog post. Placed at the top of the content, they allow SEO performance to really take on its full meaning:

    • The Internet user types a query into Google
    • He clicks on your SEO-optimized WordPress site content
    • He reads the beginning of this content, takes the main information from it
    • He clicks on a product related to his query

    © Example of adding a product shortcode to an item

     The best themes for SEO on WordPress

    In addition to content, also make sure that the theme you choose is well-suited to SEO requirements. Here is a list of criteria to consider when  choosing the best SEO theme for WordPress  :

    • recent update;
    • large number of downloads;
    • adaptation to display on mobile versions;
    • light ;
    • number and quality of reviews.

    Since there are thousands of templates  on WordPress, I offer you below a list of SEO-friendly themes:

    • Avada
    • Astral
    • Blogging
    • Divi
    • Extra
    • MyBlog
    • Snow
    • Newsmag
    • SEOWP
    • SEO Crawler
    • TheGem
    • TruePixel
    • Writer
    • Yosemite

     Optimize SEO on WooCommerce

    WooCommerce is the plugin you use if you want to create an online store on WordPress. To improve your site’s SEO, you must first perform all the SEO optimizations revealed earlier in this article. In addition, here are some specific tips to boost the SEO of your e-commerce on WordPress .

    1. Increase the number of products per page  : The 12 products displayed by default on each page prevent users (especially mobile users) from comfortably browsing your store. To change this setting, simply go to the WooCommerce product catalog and change the number of lines per page.

    2. Write detailed descriptions for each product  : Take inspiration from your competition and sales sites like Amazon to write better content than your competitors.

    3. Carefully craft your images and offer product videos  : High-quality images are essential for successfully converting your prospects. Additionally, a video detailing the appearance and use of your products is a major asset for making a sale.

    4. Allow user ratings and reviews  : Transparency is important for user experience, and therefore for SEO. Allowing your customers to rate their purchases and provide feedback is therefore a key consideration.

    5. Constantly update information  : If a product is temporarily out of stock, consider making a temporary redirect (301). If the product is permanently out of stock, deindex the page!