Now that you know the benefits, you might be wondering how to implement an effective post-purchase email strategy for your ecommerce business. Discover 8 types of impactful post-purchase emails to help you get started:
Key Benefits of Post-Purchase Email Strategy to Build Customer Loyalty
By implementing an effective post-purchase email strategy, your e-commerce business benefits from the following:
- Increased Customer Lifetime Value (CLV): Customers who continue to buy your products allow you to increase mobile database your margins.
- Positive reviews that build trust : Satisfied customers leave positive reviews that attract new customers.
- Recommendations that increase conversions: By impressing your customers with a great post-purchase experience, you increase the chances they’ll recommend you to others.
Neglecting to communicate with your customers through post-purchase emails means missing out on a golden opportunity to build loyalty. A post-purchase email flow is a reliable, effective, and cost-effective solution for maintaining the connection: you ensure customers remember your brand long after the initial interaction.
Basics of Post-Purchase Communication
Before we dive into specific examples shipping and delivery confirmation emails of impactful post-purchase emails, it’s important to mention a few basic rules.
- Always address the customer by their first or last name. Use a polite and personal tone that will make them want to read it.
- Use an email template in your company colors that includes your logo: this makes your email look more professional and you create a consistent brand experience: by opening your email, the customer immediately “connects” with your brand.
- Include ways to contact you: Make sure your customer feels free to contact you if they have any questions. Add your business contact information, opening hours, and/or a link to your customer service page.
- Add links to your social media pages: Encourage your customers to follow you on social media, so they don’t miss any news about their favorite brand.
Include unsubscribe options when legally required:
- No business wants customers to text services unsubscribe from marketing emails. Yet, in the European Union , the United States , and many other countries, you are required by law to provide a clear unsubscribe option. So make sure it’s easy for your customers to unsubscribe from your marketing emails.
- Localize your message for your international customers: If your customer base spans multiple regions or countries, tailor your post-purchase communication to their language and cultural preferences. Localizing the customer experience demonstrates a higher level of understanding and respect for the customer, which helps improve the overall post-purchase experience.