Poor communication is one of the most common causes of complaints reported by customers in their reviews. This can significantly harm your business: on Trustpilot, 77% of 1-star reviews are a direct result of a poor post-purchase experience . On the other hand, excellent post-purchase communication is a proven method for improving customer satisfaction and loyalty.
An effective post-purchase email strategy increases satisfaction by addressing many of today’s customer expectations:
Clear order communications:
- By failing to inform your customers phone number list of the status of their order (for example, by omitting an order confirmation message), you risk creating distrust and hindering potential future purchases. Additionally, your customers will be less likely to recommend you to their friends and family.
- Proactive service: Your customers don’t want to have to ask for information. They expect you to automatically inform them about important matters related to their order, such as the shipping date.
Create a sense of community:
- The most loved brands are those that prioritize specialized knowledge and insights make their customers feel part of something bigger. Sharing engaging content fosters a sense of community that strengthens your customers’ connection to your brand.
- A personalized experience: According to Forbes magazine, companies that offer a personalized experience to their customers sell up to 500% more than those that don’t. With the right data-driven tools, you can tailor your post-purchase emails to create the personalized experience your customers expect.
Check out the Sendcloud Academy video tutorial below .
Ready to set up your post-purchase text services email strategy? By signing up for a free 14-day trial of Sendcloud’s shipping platform , you can try our post-purchase email feature and discover how this smart, automated tool can streamline your communications and seamlessly integrate into your customer relationships.For a step-by-step guide to setting up post-purchase email workflow, With the right approach and the right tools, you can harness the full power of post-purchase emails and boost your sales!