Strong reviews and feedback from existing customers are an incredibly powerful tool in your marketing efforts to acquire new customers. Ratings and reviews are one of the top factors that customers use to evaluate products. and 93% of customers say that the content of these reviews influences whether they purchase specific products or services.
Unfortunately only 5-10% of customers
Write reviews after they make a purchase. Increase the number of reviews for your products by sending emails asking customers to leave a review after they complete a purchase.
Positive reviews provide strong social phone number database proof to potential customers . However. negative reviews are still useful because they provide information you can use to improve the customer experience. Keep your feedback email short and consider offering an incentive for providing feedback to increase response rates.
Emails with cross-selling and upselling opportunities
Once a customer makes a purchase. you can send highly targeted emails promoting cross-sells or upsells. Cross-selling involves selling the customer different but related products to the one they already purchased. These related products combine well and add value to each other. Upselling is similar – it is selling the customer a bigger or better version of what they already bought.
Your customers may not be aware as a successful blogger in this space for of other products in your catalog that would complement or expand on their previous purchase. Cross-sell and upsell emails are a way to inform them of these options and hopefully increase customer lifetime value . They are some of the best email campaigns to promote your business.
User-generated content and community building
Like reviews. user-generated content (UGC) about your products serves as powerful social proof that entices more consumers to buy from your brand. Increase the amount of UGC by reaching out to previous customers and asking them aruba business directory to write about your products on social media. Customers sharing their stories about their experiences with your product are more authentic and compelling to viewers than promotional content alone.
Consider content with your products. Instruct them in the email to use a specific hashtag so you can find the posts they create.