Have you ever visited a customer, started a conversation, and failed to connect with them? So, the sale ended up not happening due to empathy? This happens when there is no rapport.

What is Rapport?

In the practical sense of action, rapport can be considered as a connection.

In short, it is when empathy is generated between you and your potential client.

Therefore, when there is empathy, it is much easier to understand your client’s needs and be heard by them too. That is why it is very important

In a facebook database context, rapport includes three behavioral components: mutual attention, mutual positivity, and coordination. Important in research and identification of different behavioral manifestations, rapport can be used in the context of personal or professional relationships.

This technique is very useful

Because it creates a bond of understanding between two or more people.

Using rapport does not mean accepting all of the other person’s opinions , but rather listening to them and letting them know that their properties of active carbons and methods for their determination or values ​​are understood and respected. It is common for people to try to “force” a relationship by manipulating each other.

However, when the intention is not to establish a real connection with the person, they may become suspicious and react negatively to the attempt.

Rapport is very important in the business world and is often used strategically in the negotiation and sales process.

How does Rapport work in practice?

Often when approaching a customer, the sales usa lists tries to create a connection with the customer in the way they are already accustomed to, using the same vocabulary and posture.

If communication takes place over the phone, the way you, the salesperson, speak (speed, tone of voice, etc.) all contributes to creating a connection.

In short, rapport is empathy, it is generating a connection with your client.

The more connections you have with your customer, the easier it is for you to conduct and close the sale.

• If your client speaks more slowly, you should also speak slowly, add longer intervals.
• If your customer speaks in a firm tone of voice, you can also follow their lead carefully.
• When you are face-to-face with the client, gestures, vocabulary and postures interfere and contribute positively or negatively.

How can rapport boost sales?

Listen to understand the pains, gaps, moments and everything that precedes the sales process in your customers’ lives so that they feel comfortable and confident in your services and products.

The example is this: the salesperson knows me so I can feel safe.

For relationships that aren’t phone calls, it’s important to have a few strategies.

7 Rapport Techniques

1- Quick Win

A Quick Win or a “quick win” can be defined as an “active tip”, that is, where you offer a benefit to the customer and report on some problem in their context.

This technique is widely used and important for those who want to generate authority from the beginning of the negotiation.