Use these practices to create the best post-purchase emails: Focus on the message: How you phrase your post-purchase messages will have a significant impact on how successful they are. Keep the text short and to the point while maintaining your established brand voice.
- Create compelling subject lines: Post-purchase emails will only help your business if customers actually open them and engage with them. Increase open rates by writing a clear and engaging subject line. such as: “We’ve shipped your order!” for a shipping confirmation email.
- Time your messages wisely: Send order confirmation emails right away. but don’t bombard the customer with all other types of emails right after the purchase. For example. emails requesting a review should only come after the customer has had enough time to use and understand the product.
Segment customers for targeted messaging:
The same post-purchase messages may not be appropriate for all customers. Consider segmenting customers based on their purchasing behavior and creating different post-purchase emails for these separate groups.
- Personalize your emails: Customers are 26% more likely to open emails that are personalized. Include the customer’s name or other important information to make your post-purchase emails more impactful.
- Use A/B testing: A/B testing involves sending two different versions of an email to see which performs better. This strategy can help you learn more about why some post-purchase emails are more successful with your customers than others.
How to create a workflow for post-purchase emails
Manually writing and sending messages to all customers after they complete a purchase is simply not possible. Instead. use a post-purchase phone number list email automation system to ensure your customers receive these important messages.
Within email marketing software. you can create automated workflows for post-purchase emails. You specify an action that triggers one of the pre-built post-purchase emails—such as placing an order—and that email is automatically sent to the customer once they complete that action.
Create a new post-purchase email workflow in your email software. Then. select a usable email template. customize the content and design to suit your needs. Make sure the software populates personalized customer details. such as their name and purchase information. Save these settings and send a test email to make sure this automated workflow works as intended.
Post-purchase email benchmarks and metrics
Measure critical benchmarks and i’ve got other things metrics for your post-purchase email campaign just like you would for any other email marketing campaign. Track metrics such as:
- Opening rate
- Click-through rate
- Conversion rate
- Rejection rate
- Response rate (if applicable)
Keep in mind that you shouldn’t apply the same metrics to post-purchase emails as you would to general marketing emails to potential aruba business directory consumers. For example. the open rate of Tracking these metrics will help you find any weaknesses in your post-purchase emails and improve them.