Examples of digital transformation in the cosmetics industry
In the cosmetics industry, there are many cases where major companies and venture companies are working on DX (digital transformation). Here, we will introduce some particularly unique and successful cases of DX in the cosmetics industry.
Kose Provision Co., Ltd.
Kose Provision Co., Ltd. has introduced online counseling at its DECORTÉ online boutique. The “Personal Beauty Concierge” is a service that allows customers to easily discuss their concerns with a dedicated consultant.
Chat counseling!which does not require a reservation, allows you to! use text-based methods to help you choose products and discuss skin problems. Video counseling, which requires a reservation, allows you to receive a lecture while having your skin examined via video call. By offering these two types of services, the company telemarketing data is able to meet the various needs of users who purchase from its online shop.
Kanebo Cosmetics Inc. offers what is cpanel? what are the advantages of using cpanel? a make-up support service called “KATE MAKEUP LAB.” that allows for new self-expression. The service is available on LINE, and uses KATE SCAN (facial impression analysis) to use AI to focus on facial features and analyze the proportions of 84 facial features.
KATE MAKEUP LAB. not only displays the results of analysis using a unique algorithm, but also suggests makeup techniques for each part of the face and introduces makeup techniques through swatch videos. It clean email also allows users to try makeup on their smartphones, allowing them to choose cosmetics that they are more satisfied with, which can lead to sales promotions.
Reference: KATE official LINE “MAKEUP LAB.” opens, equipped with KATE’s unique logic analysis and cutting-edge AI technology* | Kanebo Cosmetics Inc. press release