Clarifying DX policy
First of all, it is important to clarify the direction and goal of DX. This! is because each department! such as sales, marketing, product planning, and development, needs to work together and communicate to move forward with measures. Show what you want to achieve as a company through DX and put in place a system in which all employees can work together to achieve it.
Developing and providing services that take into account the diversification of customers and enhancing personalized value and services are essential points in DX in the cosmetics industry. The development of specific products and services can be clarified by utilizing the voices of sales staff and salespeople who have a good understanding of the field. It is important to take up issues from each department and explore the possibility of solving them through DX.
In the cosmetics industry, DX policies are also related to branding. Consider whether to align with the brand image that has been established so far, or change the direction of the brand in consideration of future new developments. Since the use of digital technology can create new possibilities, it is important to formulate a strategy that takes brand value into account when formulating a DX policy.
Establishing a daily communication infrastructure with customers
In order to cultivate potential customers into fans and acquire new customers, digital transformation through the construction buy telemarketing data of a communication infrastructure in line with the trends of the digital age is important. In the cosmetics industry, it is important to cultivate fans and loyal customers of your brand and have them continue to purchase your products.
By being able to what is mail blacklist in emails? how to remove emails from blacklist? communicate with customers on a daily basis and providing immediate support when they have any concerns, you can improve customer satisfaction and cultivate them into long-term repeat customers. While you can wait for customers to actively communicate with you through your company’s app, it is also effective to use a highly individualized messaging system such as SMS to provide personalized follow-ups.
Having a highly clean email individualized communication infrastructure makes it easier for customers to feel special. Providing communication services requires infrastructure. It is important to develop your own app and set up an operational system, or to subscribe to an SMS sending service to make sending and receiving easy.