Did you know that 45% of emails sent are considered spam? This number is high because the criteria that spam filters from providers and servers use to determine whether an email is spam or not is increasingly strict.
1 – Why doesn’t the forwarded email reach the customer’s inbox?
The Spam Filter was created for security reasons, to prevent you from being bothered or bothered by emails that you are not interested in.
It’s literally a tool, inside emails, that prevents you from being scammed.
Email is still home owner database for businesses, sales and contacts today.
It is being used more and more, the Smartphone has only brought people closer to emails, and not further away as many imagine.
2 – How does the spam filter work?
In a sample of for example, 100 thousand emails sent through a provider X.
An analysis is made and a collective of which words are in the subject and in the betting on the best of that email, thus making an assimilation of how many of the 100 thousand emails sent were discarded by customers.
This varies depending on each provider.
Each one has its own rule, but the common agreement among them is that, if a large volume of emails, with some type of content and word in common, are deleted by the user, this is an indication that that email causes discomfort, and this can be harmful.
3 – Sender
An important point in all of this is precisely the sender, that is, whoever sent the email. It is increasingly difficult for emails sent to be received when there is no pre-established contact with the recipient.
This can, depending on the frequency, be uae cell number spam. And even if your email is good, it will not be delivered due to the sender.
Example:
Imagine that you have never spoken to a certain client, and then you send them an email with a PDF attached, titled “Your Company Presentation”.
The person who received it deleted the email. The provider automatically starts to identify it as a possible SPAM.
Conclusion
The volume of actions in an email represents how SPAM sometimes occurs. Such as the words you place, and that is why it is important to analyze and pay close attention. To what you send to your customer.