Globe, with % using their phones for their latest retail purchase, regardless of whether they . Shopped online or in a physical store.This figure, among many highlighted in the “ global . Digital shopping index: brazil edition,” represents a % jump since and cements brazil’s position as . A leader in mobile commerce adoption among eight countries surveyed.What makes this surge compelling is .
Breadth Across Demographics While Younger Tech-savvy
Its breadth across demographics. While tommy owner younger, tech-savvy generations like gen z (%) and millennials (%) . Lead the charge, nearly half of brazilian baby boomers and seniors have also become mobile-first . Shoppers.The digital shift highlights how a fundamental change in consumer behavior can take place due . To what economists call a “leapfrog” effect, in which consumers in rapidly developing economies bypass .
Computers and Fixed-line Internet Adoption in
Traditional computers and fixed-line internet seasonal sales have been difficult to get adoption in favor of smartphones.Developing countries don’t have to copy . The stages of economic development that leading nations slog through. Instead, they can “leapfrog” that . Long and messy process and go straight to cutting-edge technologies. In one respect, brazilian consumers’ . Embrace of their mobile phones for retail shopping is a prime example.Outpacing the usbrazil boasts .
Highest Rate of Mobile Phone Usage
The highest rate of mobile phone usage for fax databasefax database shopping in-store among all countries surveyed by . Pymnts intelligence, including australia, mexico, saudi arabia, singapore, the u.K., united arab emirates and the . U.S. Brazilian shoppers have a mobile-centric mindset.When use of phones in-store is combined with use . For shopping online, brazilians rank fourth, behind the uae, saudi arabia and singapore, in deploying .
Their devices to make retail purchases. That still puts them ahead of consumers in the . Technologically advanced u.S. (%), australia (%) and u.K. (%).The country’s digital momentum is driven by . Its young, tech-savvy population and near-universal smartphone access (nearly %). But brazil has also gotten . A big boost from financial technology firms and a government that is thinking big.