Customer Prospecting Lack of contact with potential customers is a major challenge for salespeople who are currently unable to meet their targets. The only way to meet monthly targets is to make sales daily, and to do so, it is necessary to prospect for customers every day.
See below 5 alternatives for prospecting new customers and, most importantly, how you can start and which trigger to use to start prospecting with each type of customer acquisition.
1 – Active capture
The biggest advantage of this type of prospecting is that you are the one in control, that is, you are the one who defines the type and quantity of ios database that will be approached.
Turn the situation around – There is no need to wait for the customer to fill out a form before getting in touch, as you are in control.
You can use some triggers through:
- Telephone
The important thing is that you are in command.
Low cost
The second major advantage of this type of capture is that the acquisition cost per customer is extremely low.
You have a large volume of under the influence of dehydrating agents happening every day for a very low cost, and with that you can automate a good part of your work, that is, less effort and more contact with your customers.
2 – Network
Don’t wait for someone to recommend you, ask for a recommendation. Ask for a recommendation because networking is the best thing for that.
When someone says that you really have a quality service and a great product and that you are someone who should be listened to, the adorned customer listens to you much more carefully and really values deeply what you have to offer.
But the big problem with this type of client prospecting is that most people are embarrassed, so work on your network frequently as it is a great way of prospecting.
3 – Research
What are the companies around you? Maybe on your street or in your neighborhood there are companies that could be your usa lists and you simply have never approached them?
Regionalism works very well, especially in certain regions of Brazil, people prioritize neighborhood businesses, and this can be a very important trigger.
Use any announcements that these companies have made as a prospecting trigger, because if they are investing, it is a sign that they have cash in hand.
So research who is around you, as it is a rich source of information and many people waste it.
4 – Content Production
Produce articles, videos, make posts, the more content you create, the more people you will impact and the greater your authority will be.
The more you demonstrate mastery over a subject or topic, the better people will see you and the more they will talk to you, and therefore, you will gain an audience.
This is unfortunately (or fortunately) overlooked by many salespeople who expect the company to do this.
A salesperson who produces content has greater authority and greater delivery to their client, and this generates a very valuable perception, becoming a great source of leads and prospecting.
5 – Advertisements
Google Ads and Facebook Ads are a great way to attract customers. As they are already in what you can offer.