Understanding the marketing tactics and online strategies that drive the most phone calls can help you invest your time and money wisely. But tracking phone calls is a little more complicated than tracking website form conversions. That’s why many companies compare CallRail and RingCentral to learn more about their analytics software.
While these two platforms have many similar features and capabilities, each has its own strengths and weaknesses, making it more ideal for different types of businesses.
You can use both services in combination, although you can also make do with an either/or situation. But depending on where you are in your search for a way to track customer calls and integrate analytics with lead scoring and gain additional insight into growth opportunities, there is a clear winner. Here are two software options.
What is CallRail?
CallRail is a phone call tracking and analytics software that helps you learn more about where your phone calls are coming from and helps you score leads so you know which phone calls are most likely to lead to sales and can prioritize accordingly.
CallRail is great for companies of all sizes, from freelancers and startups to large enterprises.
The service comes with a lot of great features, including:
- No contract or setup fees
- Low monthly cost
- Competent support staff
- Local numbers: USA and Canada
- Toll free numbers: 888, 877 and 866
- Keyword Call Tracking
- Call recording
- Unlimited number of company accounts
- Dynamic number insertion
- Whispered messages
- Real-time call statistics
- Full Caller ID Data
- Real-time email notifications
- Easy data export
There are many benefits to using CallRail, but some of the main ones include:
- Insights for optimizing marketing campaigns
- Call tracking for pay-per-click advertising campaigns
- Ability to record phone calls so you can train and improve teamwork skills
- Lead scoring, especially when c level contact list connected to HubSpot
What is RingCentral?
RingCentral is a cloud-based communications system for phone calls, collaboration, and mobile tools. It is a Voice over Internet Protocol (VoIP) system that can help businesses of all sizes communicate with customers.
The main features of the product include:
- Unlimited calls with logs and reports
- Video conferencing with screen sharing for 200 participants
- Text messaging
- Visual Voicemail
- Sharing documents
- Team messaging
- Audio conferences with up to 1,000 participants
- Mobile apps for iOS and Android, as well as desktop apps
- Customer or business phone calls directly to your phone or laptop using your personal number
RingCentral lets you set up business phone numbers and answer calls on multiple devices so you can take your work with you wherever you go. However, the service is less focused on analytics and more on the actual functionality a business needs to communicate and collaborate.
CallRail vs RingCentral: Which is Better?
Now that you know more about what each of these programs are and what they do, you’re ready to dive deeper into what they do well and what you should consider based on your needs.
Ease of use
Current customers give CallRail excellent reviews afghanistan business directory for ease of use. That’s not to say RingCentral isn’t easy to use, but customers rate it a little lower for ease of use, with 4 stars compared to CallRail’s 4.5 stars. what is cpanel? what are the advantages of using cpanel? The competition is tough here, but overall, CallRail wins for ease of use.