Proven track record and knowledgetwo line mini apps that will serve as the marketing starting . Point for keio department store shinjuku branch ──you offer two mini apps: the Keio beauty . Line mini app launched in march , and the Keio department Build a Successful Funnel store shinjuku store line . Mini app launched in june of the same year. Could you tell us again about . The background to their introduction?Mr. Ito:at the time, keio department store shinjuku branch was already . Operating an official line account with over , registered friends.
Product Education Line account
On the other hand, since it . Is not possible to implement measures linked to a company’s membership information using the official . , services revenue intelligence: build or buy? and after-sales follow-up for customers based on membership information have mainly been . Done in an analog manner, such as through paper medical records and direct mail.However, in . Response to the diversification of customer purchasing behavior due to the accelerating digitalization and the . Increased demand for e-commerce purchasing during the covid- pandemic, we decided to implement one-to-one marketing .
Referral Programs could you
Linked to the keio passport card. — briefly tell us about the division . Of labor between you?Mr. Miki:the Keio beauty line mini app is a mini app dedicated . To cosmetics, a popular category, and provides cosmetics-related news, coupons that can be used in . Stores, and links to e-commerce sites where products advertised within the selling every day: what is the secret to doing well in sales? app can be purchased.The . Keio department store shinjuku line mini app is a mini app for the entire shinjuku . Store, and provides access to shinjuku store news, including information on events and campaigns, coupons, .
Integrate With Crm Software
Links to the e-commerce site, and more.Customers who have a keio passport card can access . The respective mini-app registration screen using qr canada cell numbers codes installed in stores and other locations, and . Enter their keio passport card membership information to receive special member-only discounts and services tailored . To their needs. –how much have the number of line mini app members increased so . Far?Mr. Miki:Keio beauty has over , users, and Keio department store shinjuku branch has over . , users.
Abandoned Cart Recovery
There are overlapping users, so the total number is not ,, but many customers . Use the service. App members visit stores times more frequently than regular members how do . You promote member acquisition?Mr. Ito:we often introduce them to our customers when we hold special . Events, special offers, or offer additional points.In particular, we have many top customers of our . Shops become members of Keio beauty. — the people who will be guiding customers are . Mainly the beauty consultants at each shop, such as the cosmetics sales floor.