Mercado libre, . Brazil’s answer to amazon that is the largest ecommerce and payments ecosystem in latin america, . Has attracted millions of Brazilian shoppers to its online marketplace. Sao paulo-based digital bank picpay, . Through partnerships with meta and microsoft, began offering access to brazil’s pix instant payment system . Last fall. The country’s central bank launched pix in ; it now accounts for about .

Of the Total Value of All

The total value of all digital transactions in the david smith president country, on par with . Credit cards.Tale of two shopping citiesbut just because brazilians like their mobile shopping doesn’t mean . It’s painless. The forthcoming report, which publishes on wednesday (april ), reveals that nearly all . (%) brazilian shoppers experienced at least one payment issue during their last retail transaction. The .

Common Pain Point is Payment Processing

Most common pain point is payment processing errors, affecting nearly in consumers, with declined payments . The primary driver.Some of the pain personalize different customer segments may be self-inflicted. Brazilian shoppers are more likely to . Manually enter their payment information for their latest online purchase, a rate times higher than . The global average of %. Cue the typos and fat fingers: only % of brazilian .

Report a Completely Smooth Transaction Compared

Shoppers report a completely smooth transaction compared to the global average of %.It’s no surprise . Then that one-third (%) of brazilian merchants fax database express high concern that their current payment systems . Will not meet their — or consumers’ — future needs.Key takeaways:• brazil is a leader . In mobile shopping adoption across all age groups, presenting an opportunity for businesses to engage .

A Mobile-first Consumer Base • Pervasive Payment

With a mobile-first consumer base.• pervasive payment friction, particularly declined payments and processing errors, is . A major bottleneck in the brazilian retail market, demanding urgent attention and investment from merchants . To improve customer experience and drive sales.• brazilian merchants need to bridge the gap between . Strong consumer demand for seamless online and cross-channel experiences and the current limitations in payment .