You don’t need me to say that 2020 was an atypical year that disrupted businesses in such a way that it’s hard to anticipate all of its consequences. It’s safe to say that virtually all activities will change in some way or another – and marketing is hardly the exception. So, trying to foresee how its future will look feels like a guessing game at times.

1. Sophisticated Content Experiences

Experiences aren’t something new in content country wise email marketing list marketing, especially since the whole “content is king” mantra evolved into storytelling and personalized content. Yet, content experiences will get significantly more sophisticated in the coming years, mainly because of the possibilities brought by new technologies or by new ways of using known tech.

Thus, there will be increasing use of gamification components across digital experiences to increase the level of engagement with audiences. By providing interactive elements sprinkled throughout the content, companies can make their audiences feel more immersed with their storytelling and their brands.

2. Distributed Marketing

The pandemic has forced marketing teams trending topic: what it is and how it can help your brand to work remotely, something that marketers only saw as a growing trend before COVID-19. But today remote work has become a dominant model out of necessity and will likely stay dominant for the foreseeable future. This means that marketers will embrace working from afar and kickstart the age of distributed marketing.

Under this new configuration, marketers will have to increasingly adopt cloud-based collaboration tools to shape the marketing agencies of the post-pandemic world. Distributed marketing won’t be just an operational thing, though. Social distancing has forced everyone to reimagine spaces where marketing used to thrive, including conferences, expos, and seminars. So, marketers also need to devise new strategies to capitalize on the new digital spaces that are replacing those traditional events.

3. Cybersecurity as the Main Priority

Naturally, the focus on cybersecurity isn’t mobile list a new thing: companies have been investing in it for years. However, the threat level is bigger today than it ever was, mainly because companies are all moving to the cloud, multiplying their potential vulnerabilities. There’s also the increasing popularity of big data has opened the door for marketers to gather information with a granularity level previously unheard of.