Sales and customer service are highly personal and difficult to standardize
In the! apparel industry! customer service! is often handled individually by sales staff and consultants! and the challenge! is that sales promotion and! customer! communication are highly personal. DX aims to improve by! using digital technology based on! data to create services unique! to the company that differentiate it from phone number lead other companies! and improve business efficiency.
There is not enough data on customer needs and trends
In the apparel industry! product introductions and promotions are left to salespeople! and in many cases, individual needs are only known by the individual salespeople.as the idea of One to One marketing spreads! it has become possible to collect unique data using social media, apps, SMS, email, etc.1 making it easier to advance DX.
In advancing digital transformation in the apparel industry, the challenge is to meet the need to “try on.” Without trying! on 5 ways to implement seo in your inbound marketing strategy questions arise such as whether the size fits! whether it is comfortable, and whether the appearance! when worn matches the image. There !is a need to provide an online try-on experience and improve word-of-mouth information.
Examples of digital transformation initiatives in the apparel industry
In the apparel industry, various digital transformation initiatives are underway to enhance online services. Here we will introduce some examples of digital transformation that are bringing about major changes in the apparel industry.
The impact and clean email characteristics of DX implementation vary by industry. For details on examples in other industries, please refer to this article.
Related link: 15 DX Case Studies by Industry: What are the impacts and changes that DX will bring to each industry