The latest version of web analytics, Google Analytics 4 (GA4), is known for its superior features compared to previous versions. With this tool supported by machine learning, it is possible to analyze websites and applications more comprehensively. Since its release, it has easily replaced the old version with its innovative features.
The main reason why GA4 provides better data about websites and applications is that it is supported by artificial intelligence. Thanks to this innovative feature, it has gained the ability to better understand user behavior. Reporting user interaction from A to Z, GA4 includes features that are pleasing to website owners and application developers.
It is What is Google Google’s next-generation
analytics platform for websites and mobile apps. It offers advanced features to gain a deeper understanding of user behavior and create more effective marketing campaigns.
It has a different data model and use data segmentation for better reporting capabilities than older Google Analytics versions. Google Analytics 4 model, which quickly replaced the old version , has become the most widely used web analytics today.
What are the Features of Google Analytics 4?
GA4 has an innovative structure as it offers advanced features to users with the support of artificial intelligence. It comes with many innovations that users have not the social security administration michelle king encountered before. Some of them are;
Since it is supported by artificial intelligence, it offers a more effective analysis opportunity.
“Lifecycle Report” that tracks the user’s web journey
It becomes more efficient by integrating with Google Ads and Google Trends.
It offers reports and analyses created specifically for e-commerce sites.
Predicts customer demand for products and detects losses.
It includes event and
setting adjustments that do not require code.
You can access all of these features after you complete the Google Analytics 4 setup. While GA4 comes in a free version, you can upgrade your account for a monthly fee for more professional use.
How to Use Google Analytics 4 Effectively?
The development of tools that provide america email website analytics directly affects e-commerce sites and applications. Keeping up with innovations also means not losing ground to your competitors. Using artificial intelligence-supported tools is especially important. We will talk about a few ways you can use the Google Analytics 4 model more efficiently.