Which is better, Inbound marketing or Outbound marketing? Selling Inbound or selling Outbound?

1 – What is the difference between Inbound and Outbound?

In inbound selling, you let or viber database the customer become interested or contact the company.

How can the customer get in touch?

By calling your company directly, filling out a contact form, downloading an e-book, that is, when you provide content to your customer, whether in the form of an article, capture page, webinar or some what is the difference between aquaphor systems?  that you provide.

All of this is an inbound marketing action, warming up the customer, providing information and awakening interest and then making them take the initiative to provide their information to your sales team.

Outbound marketing is the opposite, it is when the company that is selling something, in this case you, takes the initiative to contact the company or a certain position within that company to offer your product or offer your service.

In most cases, Outbound marketing works best for those who work with B2B, that is, those who sell to other companies. In B2C, when the end consumer is the one who will be impacted, inbound marketing is more present, especially with the popularization of digital marketing in Brazil.

Know the difference between B2B and B2C markets.

Now comes the big question.

2 – Which is better, inbound or outbound, which gives better results?

My recommendation to everyone is, do both.

There’s no reason to have a huge uae cell number war about which is better and which is worse, that won’t lead to anything, do both because that way you’ll get much better results.

When you diversify your source of business generation, you have much more volume of trades being finalized at the end of the month.

Pcontrol, for example, for those of you who already know us, allows you to do Outbound capture, that is, you are the one who determines what type of company you want, who you want to sell to, what the size of the company or city is and everything else, so you choose your target audience and work from there.

We do recommend that you do your sales in Outbound, to have volume and also more information for your customer. This is very, very valuable, the more you do it, the better your results will be.

3 – Which should I go for first, inbound or outbound?

Let’s decide whether you’re going to go for one or the other first.

For example:

Outbound action tends to have a lower cost of information and a lower cost of leads .

At Pcontrol , four cents is the average cost for a company and a lead for you to receive this contact, simple as that, you receive the name of the company, who the partners are, emails, telephones and everything else that can help you generate business.

On the other hand, in inbound marketing, the cost per lead tends to be much higher. There is no limit, it can be one real or 100 reais, depending on the segment and your strategy.

The big difference is that the Inbound Lead is already closer. To closing and already knows your company, your product and what they want. So the closing time is shorter compared to outbound, Outbound sales require a more refined speech. Commitment from the salesperson and a defined strategy.