Don’t try to sell your product or service to everyone. Because you will only waste energy and dedicate your time and a lot of effort, and this will only make you not increase results.
If there is one thing that the Pcontrol customer service and sales team hears frequently, it is
“I sell my product and service to everyone, I don’t have a specific niche”
This must be the biggest problem you have in your daily life today.
Why not sell to everyone?
There are situations that can be applied to any segment, proving why defining a niche will help you a lot to generate business in a faster and more profitable way.
See below some band database of segments that can sell products and services to everyone, whether they are individuals, legal entities or any type of company:
- Health plan
- Telephony
- Insurance
- Other products and services that anyone can purchase and need
The most important thing is that it also makes the sales argument easier and will certainly increase your results.
Will trying to sell to everyone increase my results?
Of course not, if you wear out how clean and safe is the water we drink every day? sales team, approaching any and all types of people or if you don’t direct your sales, you are losing money, a lot of your time, probably your sales team and losing good salespeople, all because of not having direction.
Every day, our team receives someone from these segments who does not have a clear direction, and this ends up harming their entire action.
Have a sales niche and increase results
It is important to niche down your segment and define your persona. Instead of approaching everyone and selling to everyone, focus on and choose a specific audience to approach.
Example:
Sale of health insurance in companies in the bakery and supermarket sector in the Santana neighborhood of São Paulo is a hypothetical example of how the sales team’s approach changes.
“Hi, how are you? I’m so-and-so and I work with uae cell number insurance plans for supermarkets and bakeries here in the Santana neighborhood. In the last four months alone, I’ve helped more than 30 companies sign up for health insurance or update their current plans to reduce costs. Do you have a few seconds to talk about this?”
How to know the niche and the persona?
If you are new to your market, and don’t have a history to know who your persona is , or what your niche is, here’s a tip:
Do small tests, take a specific period of time, define a niche that you believe works based on your base and what you have talked about with other people in the market, define the market and do small tests.
Little by little, you will understand the market better and understand the needs of each one, until you reach your ideal niche.
Start defining a specific market niche to operate in, the one that sells to everyone makes the biggest mistake and generates commercial and sales wear and tear.
Many people don’t like prospecting , 70% of salespeople think prospecting is the worst part , reaching out to a client who doesn’t know you, starting a relationship from scratch is not that easy.