 Google Search Console
Google Search Console is a Why is this free service offered by Google when you have a website. It allows you to cambodia telegram data check the indexing of your website and therefore helps improve your website’s  natural SEO .
Concretely, Search Console allows you to know daily the keywords that led to a visit to your site.
You will find several types of information on the platform allowing you to get a fairly precise idea of ​​the health of your site and how it is perceived by the search engine.
Here is the main information available on your Search Console:
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The number of impressions
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The average position of your pages’ URLs
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The CTR
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The number of clicks from the results pages (views per page, keywords, countries, etc.)
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Netlinking and internal meshing: external links received by the site and the distribution of internal links
Google Trends
A very powerful tool, often underutilized byhow to name your digital agency – examples, ideas & inspiration online marketers . Google Trends can help you tackle topics that are popular right now.
In addition to exploring “featured” ideas, you can also search for any topic or keyword that comes to mind. It also allows you to track search intent based on the time of year. This will give you an idea of ​​the “best” time to highlight topics related to your business.
In the example below, we can see that searches for bread increased significantly during the lockdown.
Google Trends doesn’t always provide data you can use to your advantage. But from an SEO perspective, it’s worth using regularly. It can help you discover a topic that will drive significant traffic to your website.
Google Alerts
One of the best things you can do is set up an alert for your top three to five competitors. This way, you’ll receive a notification whenever they’re mentioned by an online media outlet. This is crucial for your long-term optimization efforts.
On the one hand, it allows you to keep an eye on your competitors and what they’re doing. It also gives you the opportunity to learn from your competitors so you can achieve the same kind of visibility.
There’s nothing wrong with following publications and bloggers who regularly discuss your competitors. Once you have a solid list, reach out to these people and pitch your business.
If you have something interesting to offer or can prove that your business is just as valuable as competing businesses, don’t be surprised if this leads to positive visibility and possibly a link to your website.
Using these alerts is very simple, just type in a topic and check the preview.
If you like what you see in the preview, it’s time to create the alert and wait for updates to arrive.
 Google Lighthouse
Google Lighthouse is an open-source tool that allows you to perform an SEO audit of your website. The goal is to optimize and improve the quality of the various pages on your site.
After analysis, you will receive a score out of 100, which evaluates the progress of your optimization. This analysis is based on four central themes:
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performance analysis of a site
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site accessibility analysis
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SEO audit
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analysis of good practices
There is a Lighthouse plugin for faster analysis.
 Keyword Planner, the free tool from Google Adwords
Your Google Ads ads are unlikely to generate any impact if they aren’t targeted to your target audience. To maximize the ROI of your Google Ads campaigns, proper targeting and the selection of relevant keywords is essential.
Google Keyword Planner will help you identify the most relevant keywords for a campaign to optimize your ad performance.
Please note that you can use this tool even if you don’t run AdWords campaigns. It’s a great tool for finding the keywords you need.
 YouTube
Did you know that Google bought YouTube for over a brazil data billion dollars?
It’s been over a decade, so I understand if you’ve forgotten that the world’s most used search engine owns the largest video-sharing website (and the second most used search engine in the world).
If you want to develop a comprehensive online marketing and SEO strategy, it is essential to get involved in creating and sharing videos.
There are many benefits to dedicating most of your video marketing resources to YouTube, including the fact that it has the largest user base of any video-sharing service.
Additionally, YouTube videos often rank highly in Google search results. I wrote an article on YouTube SEO that many of you may have read. So, even if you don’t manage to appear on the first page of Google, you can still have more success with your YouTube videos.
YouTube is also a very good tool for suggesting content related to your topic by simply doing a search in its search bar.