How is thematic relevance calculated?
Thematic relevance is not easy to calculate due to the many parameters that compose it. Nevertheless, SEOQuantum, through its vietnam telegram data emantic audit tool , has lent itself to the game.
Let’s review the main steps carried out by the algorithms (and in particular our audit tool) which calculate it:
- Crawl : extraction of the raw content of a web page.
- Analysis of the body of the publication : identification of the main part of the web page.
- Keyword extraction : creation of a list of keywords found in the body of the publication.
- Extraction of themes : creation of the list of subjects appearing in the body of the publication.
- Ranking : assigning a score to each subject.
The notion of thematic relevance is much more complex!
To evaluate it, an algorithm must take into account inbound links and the thematic relevance of each source (source page and source domain). Anchor texts as well as the context of the link play an important role in assessing the value of each link.
SEO optimization of your website’s theme
Here are some tips to improve the thematic relevance of your pages:
- Publish detailed content that covers the topic thoroughly ( find out what quality content is in SEO ).
- Link your pages in a relevant way ( learn more about internal linking ).
- Get natural links (websites should be related to your topic) ( here are 17 tips for finding backlinks! ).
- Receive social signals from authoritative sites (only by implementing the above factors can this be achieved…).
SEO strategies have changed little since the introduction of topical relevance . Keep doing what you’re already doing while keeping the concept of topical relevance in mind. Persevere in obtaining links and social signals, continue to write quality posts while ensuring they are well-related to your topic.
Focus on quality and don’t hesitate to reduce the number of links, shares, and posts to focus on a specific topic. Optimizing your SEO strategy based on topic clusters will be unavoidable in the long run. No magic tactic or trick will allow you to rank among the top results effortlessly.
Choose a topic that is not too broad, and this for each article
To improve page SEO through topical relevance, the webmaster or SEO consultant should focus on the overall topic optimization strategy . Remember: keywords should not be your primary focus, but topics should.
To achieve this, you need to create semantic silos and write a lot of position in search results content around your pillar page . Each blog covers several topics (the brand’s main topics) through posts and keywords.
It is advisable to focus on one theme and address it comprehensively through one or more publications.
Here’s an example of the “perceived themes” extracted from SEOQuantum’s semantic crawler for a website about dog training. Here, the tool identified 23 pages with behavior as the theme.
For your information, this site is ranked in the TOP 3 for more than 350 keywords on the theme related to behavior and in the TOP 10 for more than 650.
Create relevant and thematic links to other content
Each link has a transferable value of importance and theme. This is the famous link juice in natural SEO. Thematic internal linking allows Google and other search engines to better understand the subject of a page through thematic links.
Instead of designing standalone pages without internal links, write posts that direct people (and Google) to other pages in a way that extends your reader’s learning experience .
Keep in mind that Google wants to highlight “niche-leading” pages or websites. With good themed internal linking, you show that you approach a topic from different angles and that your level of expertise is excellent .
Here’s an example of internal linking optimizations from SEOQuantum’s semantic crawler . Here, the tool suggests linking from the page to “pages to link to.”
This model works on machine learning , AI interprets the text services concepts of each page. The proximity calculation is not only performed on a simple combination between the frequency of the terms of the pages (as some tools propose).
Optimize internal link profile
No one has succeeded yet. However, a Google patent called phrase-based indexing provides us with a lot of guidance on anchor texts . [3]
Please note that there are no penalties (as of today) on optimized internal anchor texts.
Focus on those famous anchor texts. In your internal linking, use exact versions of your keywords, but also variations . For best results, make sure your anchors are consistent with the content of the landing page.
Remember to examine your topic from all angles. According to the sensible surfer’s model, links should be located in the part of the text (“in text”) that most closely matches them. This could be a sentence or an entire paragraph.
Here is an example of internal link profile analysis extracted from SEOQuantum’s semantic crawler.