What is thematic relevance?

Of course, you know that link building is essential to improving your site’s authority. Additionally, you need to carefully work on  your website’s navigation and add links to .other pages on your site. But did you know that if you want good results, these optimizations must be usa telegram data done strategically and effectively  ?

Indeed, if your page is about underwater photography and the inbound links come from topics like automobiles or gastronomy . then it won’t be as effective as if they came from articles about diving or photography. Hence the importance of thematic relevance in SEO  !

SEO aims to improve certain aspects of content strategy in order to increase organic traffic. Since the Hummingbird algorithm update, keywords are less considered by Google while semantic search algorithms and link relevance are more important than ever. Thematic relevance of links is today one of the most important elements of netlinking strategy or internal linking strategy .

I usually tell my clients that an external or internal link is still a link in Google’s eyes. Think about it!

 Quick read: summary of what you will learn by reading this article

In this article, you will discover everything you need to know about thematic relevance in SEO , and in particular.

• its definition  : score used by search engines to determine the quality of incoming links to a web page;
• its importance  : this criterion is taken into account by website indexing algorithms;
• its calculation  : even if the measurement is extremely complex, we explain the basis to you so that you understand the principle well;
• Tips for optimizing your site  : four steps are important, two of which are absolutely crucial;
• a tip to improve your internal link anchors.

Topical relevance is a score used by search engines to measure . The relevance of a web page based on the quality of the topics of its links. In short, topical relevance measures the relevance of the links used by a website .

Websites are constantly being ranked by analysis of competitors’ websites will help in this fight search engines. To do this, they use over 200 ranking factors  ! Some of these factors are more important than others. Topical relevance is one of these criteria. It focuses on obtaining and optimizing links. These links should point to relevant pages that share a common theme .

PageRank is the algorithm used by Google to assign a score to pages and websites . The more links pointing to a website, the more authoritative it will be considered and the higher the value of links from that domain. This algorithm has revolutionized SEO and most search engines use their own modified version of PageRank.

Topic-sensitive PageRank is an algorithm that adds topical relevance and topical authority to the original PageRank algorithm. ^[1] It analyzes the relevant topics of each indexed page and, when a user enters a search query, determines which topics match. This allows it to serve up thematically relevant results.

 Why is thematic relevance important?

Keywords can be influenced, and people sometimes use slight variations when searching. That’s why search engines today are less concerned with search terms and more focused on understanding the meaning behind the words and the user’s intent . In other words, the context of the search is very important .

Thanks to these new models and methods of indexing themes , links and pages (see the reasonable surfer’s patent ), Google considers the relevance of a link based on its position on the page, its context and the related subjects present on its source and target pages. ^[2]

Since thematic relevance has been factored into Google’s algorithms, it’s become difficult to fool search engines . Tricking algorithms requires a lot of effort, and it’s now easier to become a true authority in a specific field than in a set of fields.

Without thematic relevance , search engines can text services easily be fooled. Black hat techniques were, for a long time, very easy to execute, as all pages had more or less the same value. It was easy to create a constellation of websites for the sole purpose of obtaining links.

With topical relevance , not only does your site need to be authoritative on its topic, but your links also need to come from websites with similar topics. Since topical relevance works like a domino effect, the links published by these sites must in turn come from relevant sources, and so on.

A topic can be defined as an abstract concept expressed through the use of literal terms (key phrases and keywords). Topics tend to evolve over time , and the keywords associated with them are constantly changing. Since topical relevance is constantly evolving, it’s important to ensure the relevance of your links.