What does this mean for SEO and content marketing?
While search engines and user behavior are What is the constantly evolving, content marketing remains largely stagnant. Most content is still based on a . Keyword-centric methodology indonesia telegram data that is now outdated .
To survive in the post-Rankbrain world, it’s not enough to just blog and create pages for keywords: you need to optimize your content for both the search engine and the visitors you’re trying to attract . If you want to stand out from the competition, you need to break away from the outdated keyword-centric model and adapt to the topic-centric model.
But how can this be done? Content marketers have found a solution in the concept of pillar pages , also known as a topic cluster .
Coming straight from the United States. This concept was defined by the company HubSpot (specializing in inbound marketing). The Topic Cluster optimization strategy for search engines is based on topics rather than keywords . The topic is at the center of the content. Basically, this topic cluster model offers web editors a relevant and effective strategy for creating content, organizing and promoting it better suited to the information search of website visitors.
By combining pillar pages hosted on blogs and web pages, the topic cluster allows businesses to create a centralized content bank that explores all facets of a general topic by dividing it into self-contained segments.
Why does the Thematic Cluster beat the traditional structure?
To fully understand the power of this model, it’s important to first understand the traditional blog structure it aims to replace. Until recently, the blog architecture of most sites looked something like this:
The Thematic Cluster is specifically designed to take into account two factors:
- Respond to increasingly conversational queries (searches via virtual assistant Google Home, Siri, etc.)
- Make information accessible and organized to increase its effectiveness (for the Internet user and the search engine)
Let’s look at how content could be organized on a site using topic clusters:
Where the traditional blog is a structural tagging ai-generated images mess. The thematic cluster is specifically designed to help marketers and SEOs create and promote content as humans understand it . Search engines like Google are getting closer to human behavior thanks to artificial intelligence, they are now able to understand a concept via a subject and not by keyword . Let’s not forget that what Google wants is to give the most qualitative information to the Internet user.
While SEO is a plus, the real potential of this type of website structure is much greater: namely, the ability to become an expert resource that your readers keep coming back to .
I will explain in more detail in next week’s post how to cn leads implement this system.