SEO is a very powerful tool, but it requires time and is often expensive for a TRhe website’s ranking website owner. Furthermore, far too many SEO new zealand telegram data specialists are content to track positioning to demonstrate the success of the actions implemented . But very often, this is not what their clients want!
In reality, what they want is to obtain a positive return on investment (ROI) on their SEO campaign . So, to truly satisfy their client, the SEO must first of all know their economic objectives before being able to define the actions to be taken and the performance indicators (KPIs) to be monitored .
To clarify this concept, which is often overlooked by TRhe website’s ranking SEO consultants, we invite you to explore the concrete case of two websites with different business goals . You will thus discover the solutions that should have been implemented to ensure good results for the SEO campaigns carried out.
There are so many different scenarios that it would be impossible to detail them all. However, these SEO campaign examples will help you understand the general logic. You will then be able to:
- implement the strategy best suited to your needs;
- define the right KPIs to measure its results.
Quick read: summary of what you will discover in this article
Today, we’re going to look at the following quality intelligence: redefining the future of contact center quality management scenario. Arthur, the project manager at an SEO agency, recently signed two new SEO contracts with very different clients:
- Service Gaz Plus, a company specializing in the storage and distribution of all gases, which wishes to increase leads through its blog .
- The law firm “Parole d’avocat”, a local firm that wants to attract companies that live in the region .
Both campaigns will need to be customized to fit each company’s respective goals. First and foremost, Arthur needs to understand the clients’ business goals and how these will impact the SEO strategy .
He will then be able to look at the technical details :
- implement the editorial strategy ,
- find keywords ,
- specify editorial calendars ,
- optimize SEO hot spots ,
- etc.
Finally, you will find a brief summary of the key stages of an SEO campaign and the most used indicators to measure its success.
Success: the accomplishment of a goal or objective
It’s essential to agree on success criteria. Most of the time, is chosen as the cn leads primary performance indicator. And there’s nothing wrong with that! It’s one of the most tried and tested metrics in SEO, and any campaign that ignores keyword rankings is incomplete.
That being said, keyword ranking isn’t always the most relevant indicator .
What you and your client consider to be evidence of the strategy’s “success” depends on the outcome of a variety of factors. Each client has different business objectives that will affect the key performance indicators (KPIs) you will need to monitor . Does the client want to:
- Increase sales or drive a specific action on your site (such as signing up for the newsletter, downloading a white paper , etc.)?
- Boost brand visibility at the local level?
- Become a national brand ?
- Improve the ergonomics of your website?
Of course, a successful SEO campaign should improve each of these areas. However, to maximize its effectiveness, you need to choose the right performance indicator .