In 2017! marketing trends have shifted slightly: large companies have opted to create original content through collaborators ( influencers ! for example) who draw on their experience with the brand and whose content often appeals to the public’s emotions. Likewise! the content marketing team has become multidisciplinary: good ideas expressed in words have become visual discourse. Therefore! it is recommended that all team members be present at content meetings: the designer! the community manager! the analytics manager! the web programmer! to name a few! are the ones who will know how to adapt the generated good ideas to the media.
To shape the ideas produced by the content team! we recommend following these steps to build efficient interactive content:
Focus on the audience
Knowing your audience is essential. Knowing phone number library them answers the question: Who is this content for? It will allow you to create targeted! impactful content. Your target audience should always be the person you’re creating interactive content for. What do they like? Surveys! videos! quizzes! images! or just written content?
In content marketing! having an accurate profile australia database directory of your audience allows you to answer the questions: Does it help them with what they need? How does my brand improve their experience? The idea is to turn the consumer into an ambassador! making them part of the process and even having them generate the content through their participation.
The power of history
We’ve heard the phrase “It’s not what you say! it’s how you say it” over and over again! and to create great content! we must return to those wise words.
It’s been proven that our brains store stories (characters! actions! environments! sounds) better than numbers! which is why storytelling (something that has been done since time immemorial) can help your content rank better.