Create h1 tags that provide a good user experience
 By far the biggest change has been the SEO has changed influence of UX on SEO . This diagram helps you france telegram data understand the relationship between SEO and user experience.
Today, this diagram, which helps us understand the link between SEO and user experience , would look completely different. SEO would likely be represented by a smaller circle within an even larger circle representing design and usability. This is partly because search engines are now able to accurately identify the needs of Internet users.
Keep in mind that due to machine learning, search engines are constantly evolving. Previously, algorithm changes regularly revolutionized SERPs. Today, we’re seeing a continuous and nuanced adjustment of ranking factors, based on the search and browsing habits of millions of search engine users.
In other words, how people interact with your webpage has a huge impact on how your webpage ranks. And the h1 tag is one of the most important elements on your webpage that can influence how they interact.
Why? Because they’re visible. They send a 8 examples of impactful post-purchase emails message. Headlines communicate a feeling. They make a promise. Your h1 tag should give the viewer an idea of ​​what your post is about.
In 2015, Searchmetrics conducted a study on ranking factors. They discovered that the greatest impact of an h1 tag lies in its layout. When they appear on a page, h1 and h2 tags provide structure to delimit the text on the page , improving the user experience.
So it’s not just the presence of h1 tags on the web page that makes the difference, although that does play a role. It’s the layout and placement of the h1 tag that has the greatest impact.
 Use a targeted long tail keyword in your h1 tag
Believe it or not, some SEO specialists don’t recommend using keywords in your h1 tag .
Why? Because of keyword stuffing . I think we can all agree that keyword stuffing is a thing of the past. It doesn’t work anymore. Google started penalizing this technique a long time ago.
Using a keyword in an h1 tag is not keyword stuffing. On the contrary, Google wants you to use a keyword in the h1 tag so that their crawlers can better understand the content of the web page!
If you don’t use a strong keyword in your h1 tag , Google will still be able to identify the topic of the web page, index it appropriately, and rank the page well. But why give up the opportunity to give Google all the information it needs and wants? Use keywords and prioritize long-tail keywords.
Be careful not to overdo it, though. The title shouldn’t sound artificial. And avoid keyword stuffing! So don’t forget to use a long-tail keyword.
 Identify search intent
The term “  search intent  ” can be confusing to some, but it’s actually a pretty simple concept . Whenever you’re writing content, you should ask yourself: What do people want to see when they open my article? What are their intentions? Your h1 tag should satisfy that intent.
If someone searches for the following phrase “risky SEO tactics” (pick a post from our blog), I can assume they are looking to learn quick optimization techniques that will improve their SEO . If I were to write an article on this topic (oh wait, I did!) then I need to address this intent with my h1 tag.
My goal with the h1 tag is to promise them brazil data what they came looking for  : simple, yet risky SEO tactics that could increase their traffic.
The goal of your H1 tag is to begin satisfying the user’s search intent . To achieve an optimized H1 tag, you need to understand what the user is looking for when they search for a keyword that your web page is targeting. Once you’ve identified this intent, write it in the form of a question and make it your H1 heading.