The entire technological world is waiting for the possible launch of the new Manzana glasses , which would be called Apple Reality pro and which are expected to make a kind of competition to Zuckerberg’s. Meta Quest Pro who put them on the market last October, so the race between. Apple and Meta to dominate the world of the metaverse through a very high level of software development to achieve the functionalities of these viewers is in sight, it is already real. Of course. It will take a few years until these glasses acquire a slightly more friendly value since it is known that they are expensive for most technology lovers.
what is mixed reality?
Mixed reality Well, many have independently experienced virtual reality in different ways, and many others have learned about augmented reality. Either through apps or through video games and entertainment platforms. Learning on their own the advantages, differences and particularities of its application.
The term mixed reality, also known as hybrid reality, appeared in 1994 with an essay entitled Augmented Reality. However, its evolution has been notable and its great usefulness is yet to be seen, given that MR is a mixture of overseas data physical and digital universes that allows natural and intuitive 3D interactions between people. Equipment and the environment. This is precisely what the already expected metaverse is based on. A virtual world in which we can interact through a mixed reality.
Where is mixed reality used?
In some ways, mixed reality is being used primarily in the entertainment world for the clear possibilities it offers. However, the entertainment sector is increasingly offering a unique and immersive experience not only through video games but also soon in movies and television shows.
One of the key features of MR is that it frees us from screen-bound experiences, offering us the ability to interact with our everyday spaces and include our family, friends, and even our work team. Most users may not yet realize that the AR filters they use on apps like Instagram are mixed reality bgb directory experiences, but it won’t be long before they see incredible holographic representations of people, high-fidelity holographic 3D models, and the real world around them.
Mixed reality applications have gone
beyond screens and now include: Understanding the environment: Mapping and spatial anchors
Human Understanding: Hand Tracking, Eye Tracking and Voice Input
Spatial sound
Locations and positioning in both physical and virtual spaces
Collaboration on 3D resources in mixed reality spaces
Advantages of mixed reality:
It eliminates physical boundaries. It allows us to visualize elements from the past or future, whether they exist or not, and to include them in our lives.
Although the technology has not been perfected, it is known that it could impact numerous fields thanks to its versatility.
Their development can contribute
New products. to the promotion of commercial products and services. In addition, it can have a great impact on marketing campaigns.
Positive business impact. This technology can help increase sales in businesses and stores.
We have reached Marketing 4.0
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