This happens because it is not clear what one person’s job is and what the other person’s job is. You often did not make the difference clear to your team, that is, what exactly one person has to do and the other person has to do.
It is important that we always use performance indicators for each sector. This helps to have a much clearer view of whether what is being done is being achieved.
So, defining some points and criteria is essential to end this fight.
What is the difference between Marketing and Sales?
In practice, marketing attracts, and sales converts. Sales is the one with the money on the table now, and marketing is the one who takes care of the future.
Marketing analyzes strategies and defines the steps that will be followed to attract new potential customers, create new products and expand territories.
On the other hand, sales nurse database present and convert today, that is, if there are no sales today, there will be no company tomorrow.
So, marketing is the future and sales is the present, one brings leads and the other converts and transforms them into customers, respectively.
This makes a huge difference, as the marketing department often ends up getting too involved in the sales department, or vice versa.
Remember, it is important that both parties have a connection, one must listen to the other and actively participate in the actions. But this must have limits.
Of course, the limits depend a lot on your company and its reality, and to correct this and make it clear, use performance indicators to know exactly what each person should do within your company.
If you need help, click here and count on our team, fully specialized in marketing and sales, to define processes and strategies together with you and your company.
Marketing and Sales Trends
Every day a new bottled water: evaluation criteria is released, new tools and new behaviors are created. However, there are those that stand out and become trends.
It’s practically impossible to keep up with all the changes that happen in marketing and sales, that’s a fact! But don’t worry, to save you time we’ve gathered some of them.
Top 5 Marketing and Sales Trends for the Coming Years
1- Personalization
The more personalized your communication, your service and especially your delivery, the more successful you will be.
2- Exclusivity
The feeling of belonging to a certain usa lists is something that has human. Beings since caveman times and is not likely to stop any time soon.
3- Videos and Interactivity
Static communication is becoming less and less relevant. A great example of this is social networks, which increasingly prioritize video content and interactivity between people.