Keywords in this category also have a high SEA cost

Long tail and short tail: characteristics

Choosing between these two categories will depend on the type of traffic you want to generate. To know which one to spain telegram data prioritize to improve your SEO and conversion rate, you must first conduct careful market research. Here’s an infographic that summarizes what you need to know about this topic!

The longer the keywords, the lower the volume. Search volume is the only metric that works against long-tail keywords.

Short tail keywords

Short-tail keywords have several drawbacks. However, they are very useful when you want to generate a lot of traffic , provided that the site is not too new and that an SEO strategy is already in place. Otherwise, it is better to do without them, because the competition will be too high.

• Search Volume  : High
  Short-tail keywords will always have a higher search volume than long-tail keywords. The shorter the query, the higher the search volume. Ranking for a short-tail keyword therefore allows you to generate a lot of organic traffic.
• Competition  : High
  It is their high search volumes that make short tail keywords so attractive. Competition is therefore very high .
  With such a competitive query, positioning yourself at the top of the SERP will be difficult, unless your business is internationally recognized, to rank on the first page of Google search results with a keyword belonging to this category.
• Accuracy  : Low
  The second drawback of this type of keyword is that they are not precise . People searching for the phrase “DVD” might be looking for: rent a DVD player, buy a DVD player, buy a movie, find a DVD duplication service, etc. As you can see, you will have to compete with big brands such as Samsung, Sony, and Amazon.
• Cost  : High
  Indeed, Google AdWords charges more money for this type of keyword. Since many other sites buy them, you’ll have to pay extra to be present on these very common phrases.
• Conversion Rate  : Low
  The final drawback of this type of phrase (and the one that most annoys marketers) is low conversion rates . A highly requested phrase, even if it generates 10,000 searches and 100 clicks, may not result in more than one or two customers.
  You’ll have a better chance of retaining visitors by using long-tail keywords.

Long tail keywords

Long tail keywords can remain inactive for a while, but when used well, they are usually very effective .

• Search Volume  : Low
  First, the search volume for long-tail keywords  is much lower than that of short-tail phrases. For some websites, this is a real disadvantage.
  However, if you’re trying to attract specific customers, this may not be a problem.
• Competition  : Low
  Be aware that competition is also lower . When you use a phrase like “accessories for mounting jewelry chain” or “wall tapestry adult bedroom pattern,” you get targeted traffic. The advantage of selling specialty products is that you have few competitors. Visitors are genuinely interested in your products and competition is low.
• Accuracy  : High
  So competition is low, search is targeted, and if you’re looking to sell a product, these as customers struggle to find innovative are ideal conditions. Only people searching for the type of product you sell will come to your site. This means you’re much more likely to convert a visitor into a customer  !
• Cost  : Low
  Price is also an advantage. Because Google AdWords offers a reduced price for specific phrases, you’ll rank lower (at least until you’re one of the most recognized sites in your industry), but the price will also be lower.
  Small businesses that have a CPC agreement will save significantly.
• Conversion Rate  : High
  The final benefit of long-tail keywords is that they increase conversion rates . This is because it’s easier to retain people who search for a specific phrase. While these values ​​vary from site to site, the statistics are clear: long-tail keywords lead to higher conversion rates.
  And even when customers don’t buy your products, they’re much more likely to come back later because your site is targeting their specific needs.

 So which one do we choose?

In conclusion, long tail keywords are a much better choice for small businesses .

Here is a summary table of the differences between short and long tail in SEO.

You should carefully consider the needs and size of american samoa business directory your company . These keywords can save you money and help you gain a presence on the Internet.

Remember: the goal of your website is not to attract just anyone, but to make sales!

If you want to increase conversions and make sales , then you need to drive targeted traffic to a specific location.

These days, a large number of purchases are made online, and it’s very difficult to rank for short-tail keywords. As we’ve seen before, it’s nearly impossible for small or medium-sized businesses to compete with the big players.