The content and amount of information in the footer varies depending on the specifics of the company, the range of services, the menu structure and the needs of the target audience. For one-page resources and simple business cards, it is often enough to include a minimum set of elements, such as contact information and a call to action. However, when it comes to e-commerce platforms, a more comprehensive approach to the formation of the footer is required.
Typically, the following elements are placed in the footer of online stores:
- navigation links to product special database categories and subcategories;
- information about delivery and payment (including icons of supported payment systems);
- links to social networks;
- feedback button;
- contact information, etc.
Otherwise, the footer of an online store should comply with the general principles of design and structure applicable to all types of web resources. The key criteria remain unchanged: visibility for the visitor and ease of use.
Examples of resource footer design
To illustrate how leading companies use footer space, here are some website footer examples.
Let’s start with the Rozetka online store. Here we see that important information has been moved to the footer and divided into several groups to make navigation easier for the user:
- information about the company;
- help;
- services;
- partners.
There is also a link to the Call Center schedule, a call to download mobile apps, social media icons, and copyright information. This is a good example of an e-commerce footer that can be adopted.
The Allo marketplace has a slightly different footer.
It contains information about official future gen z and cosmetics and makeup products representatives. As we have already said, this solution is aimed at increasing trust in the company: users understand that here they can buy an original product of the brand they are interested in. There is also a feedback button in the footer.
Let’s look at the design of the portal of the transport company “Novaya Pochta”. There is a block with current company news, as well as a link to the news archive. In addition, information regarding compensation, “Questions and Answers”, “API 2.0 Developer Portal”, “Privacy Policy” blocks are displayed separately. As in the case of Rozetka, the footer contains social network icons, contact information and a call to download the mobile application.
Another example is the web resource of the Osama food delivery service.
The footer indicates the methods of aol email list contact – both by phone and in social networks. Goggle Maps is also integrated, simplifying the search for a pick-up point. And the “Cart” icon is displayed, as well as a button to return to the top of the page.
In conclusion, answering the question of what a website footer is, we will say that it is not just a technical necessity, but a powerful marketing tool. And with the right approach, it can significantly affect business indicators. We hope that the given examples of website footers will inspire you to develop a design that will benefit your project.