Many Marketing Managers or Traffic I recommend Managers, although very knowledgeable about SEO specialties, have a poor overview of this discipline.
It’s important to know how to quickly get a snapshot of a switzerland telegram data website’s health. Learning how to generate this type of “SEO pre-audit” takes just ten minutes. No need to purchase expensive software; it’s essentially free.
This step-by-step guide will show you how to create a website health overview. It will help you understand how your competitors are performing and how to improve your website’s SEO.
Why a pre-audit?
In my agency, I use the SEO pre-audit in two different ways:
- Commercial mode : this type of guide is very useful if you need to prepare a quote or an initial sales meeting with your prospect for an SEO service and you need to quickly assess the scope of the work.
- Competitor Assessment Mode : This point can be linked to the previous one. Evaluating the strengths present in your sector of activity allows you to adjust the efforts required in terms of SEO actions.
Together, we’ll look at how to get a general overview without getting too technical. This pre-audit has a simple goal: to generate an effective and simple overview of a website’s SEO health.
Need a complete SEO audit ? Check out our SEO checklist. which covers all the as a successful blogger in this space for necessary verification points and how to perform them.
Step 1: Determine Domain Authority
Domain authority can be measured with many SEO tools text services like Semrush, Ahrefs, Moz, and Majestic.
My opinion: I’ve used MajesticSEO for many years, particularly for its flagship indicator: Topical TrustFlow. Today, I’m revisiting it somewhat, as this indicator is (easily) manipulated by Black Hats.
The company has had its ups and downs in recent years, particularly with the departure of founder Rand Fishkin. But since they decided to refocus their tool on SEO, their software is simply the most comprehensive in terms of authority analysis.