Do you want to work on SEO for your online store and don’t know where to start? In How to do this article we will review the main points that you should take into account. Take note!
Keys to working on the SEO of an e-commerce
We can structure the fundamental keys in the following points.
The ultimate goal of SEO for online stores is none other than to achieve sales . Therefore, the first step is to thoroughly analyze the search intentions of users. With the aim of reaching the business’s target audience.
This phase begins with keyword analysis. What attributes would I give them to differentiate them? Let’s think, for example, of a store that sells low-cost bathroom products . In this case, the keywords to choose should be focus on product types link to labels such as “economical” or “cheap” (e.g.: cheap t-shirts).
We must carry out a study of search terms that are as close as possible to the product we offer . With this. We will be able to know which is the most coherent web structure in which to organize the content we are going to offer to the user.
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2.On-page configuration options
Another aspect to study when working on the SEO of an online store is the one relat to the indexing and configuration of the site .
At this point, the CMS us plays a very important role. Since not all of them allow detail customization options with regard to web positioning.
Although it is common to find custom CMS development in online stores that can cover all SEO nes, there are other well-known technologies that can be us to work on web positioning, such as:
- WordPress, through plugins like WooCommerce
- Shopify
- PrestaShop
- Magento
The fundamental thing is that, whatever platform or development is us. It has plugins, modules, extensions or accesses that allow certain configurations to be made within the online store that intervene in organic positioning , such as:
- INDEX/NOINDEX meta-tags: These will allow us to indicate the corresponding directives for URLs that are not SEO targets.
- Follow/nofollow tags , to help bots determine when crawling our site which sections are not relevant. For example. We will mark a link to our Legal Notice pages as rel=’nofollow’ .
- Canonical tags . These are especially relevant in cases of product variants. If, for example, we have the sam
3.Internal linking
This factor deserves special mention, especially in the case of online stores. Given the complexity they have in terms of structure, depth and number of URLs.
Whenever we work on organic positioning -whether it is for a store or not- we must consider internal linking as one of the main factors involv in it.
When bots crawl a website, they discover our sections and distribute higher PageRank among those URLs that are better link.
A URL that is not internally link will hardly
Therefore, we must be clear that if we want our URLs to appear in search indexes and be eligible for positioning, they must be interrelat with each other.
However, in the case how to convert website visitors into customers of online stores, this task is more complex, as we have many more levels of depth – the number of clicks a user has to make to reach a URL – and the number of URLs that must fit together so that search engines can discover them.
The key will be to know which sections are most important to us, in terms of business and search volume, in order to know which URLs we should prioritize through internal linking. How do we do this?
- Leave the most important things at hand. The URLs that we are most interest in positioning are those that should appear in elements common to all of them – therefore, more crawl and prioritiz – such as the main menu or the footer menu . In any case, our most relevant sections should not be more than 3 clicks deep.
- Be contextual. If we are able to interrelate the contents of different sections with each other, through their descriptions. We not only improve their PageRank flow , but semantically we help Google to know which key terms we are looking to position in each case, through the use of anchor texts to which we place those links.
- Generate orbital content . If we have, let’s say, an online t-shirt business, it will be valuable for the user and for positioning other long-tail terms to generate blog-type articles, posing questions such as: “how to wash a wool t-shirt?”; “what types of t-shirt collars exist?”. In addition, it will allow us to link the sections of our store where we offer. Following the examples, t-shirts with a V-neck.
4.Off -page SEO for your online store
Although off-page SEO in an online store is outside the scope of actions that we can directly execute on the site , it is a fundamental part to work on within our positioning strategy.
On this side, the first step to work on a link building strategy is to estimate a budget with which we can obtain links that increase the aub directory domain authority and improve the categorization of our e-commerce.
Subsequently, we will have to consider aspects such as:
5. E-commerce scalability
Finally, we must also consider the scalability or growth options that our CMS in question allows, that is, if it could give an affirmative answer to questions such as, for example, the following:
- Can I create subcategories or filters from my main categories? If, for example, we want to target longer -tail terms. We ne to consider how this allows us to do so and what configuration options can be us.
- Can I run a blog in connection with my store? In some cases, the functions of CMSs specialis in online businesses are too limit to properly set up a blog.
- Can I operate my store in other languages? Let’s suppose that, over time, we decide to open a market in another country. Does our CMS allow multi-store configuration? What is the extension of our domain so that we can determine this action?
Conclusions on how to work on the SEO of an online store
We have compil a very brief summary of the keys to working on the web positioning of an e-commerce. In short, it involves a series of particularly technical tasks that, depending on the sector in which we find ourselves, can take months or even years to bear fruit.
