Then, you should also know the strengths and capabilities of your company’s marketing department. There may be segments that respond better to outdoor advertising such as billboards or billboards. However, there are also segments that prefer to respond to information through social media campaigns, television commercials or a number of other approaches.
Differentiable The ideal market segment should be internally homogeneous, (all customers within the segment have the same preferences and characteristics), but externally heterogeneous. The difference between market segments must be clearly defined so that product campaigns and marketing tools are implemented without overlapping.
Actionable Market segments must have practical value and must provide supporting data for marketing positions or sales approaches. This should be an easily measurable outcome, ideally in relation to existing measurements of market segments as defined by research in understanding market segments.
Also read: Social Media Content Services, Make Brands More Liked Types of Market Segmentation Market segmentation has several types of segmentation based on different groupings based on the patterns that consumers do in the market.
Types of market segmentation that need to be known: #1. Behavioral Segmentation Segmentation based on behavior is based on knowledge, loyalty, response and consumption by consumers to products or services in the market. An example is the sale of snacks in the midst of the Covid-19 pandemic. Many people tend to choose to buy goods online.
Engagement is one of the indicators in Instagram social media that shows the level of interaction and involvement of your audience and followers.
The engagement factor that is often used as a reference is how many people like your posts, comment, save your posts and share them. The higher the engagement rate of your business Instagram, the higher the brand awareness and the greater the chance of sales.
Also Read: How to Create Market Segmentation That Can Increase Profits Increasing Instagram Engagement A good engagement rate really depends on many supporting aspects. To make it happen, creativity and consistency are needed.
However, you can also learn this by listening to the five tips for increasing Instagram engagement, here are five: #1. Create Content That Attracts Interaction “Content is a King” is true, you know! So creating interesting and quality content is a must if you want to use a Social Media Marketing strategy.
However, make no mistake! Distinguish between promotional content and interactive content! Promotional content is more targeted at capturing leads and attracting audience interest to take action such as purchasing or registering.
Meanwhile, interactive content has the target of building engagement and soft selling products. Keep Your Followers from Getting Bored Creating interesting content is a must, but frequency must also be maintained, so that your brand is always relevant in the Instagram algorithm and attracts more and more potential customers.
How? Keep your posting frequency no more than 2 posts per day with measurable time intervals. On Instagram, good content is much more important than content that is posted frequently. #3. Keep Trying to Engage Managing social media accounts should not be passive.
No matter how good your content is, engagement will not occur if the way you operate your social media account feels passive and dead. Sometimes if your content is good, there can be thousands of comments coming in. Wisely, you should reply to those comments as much as possible.
Don’t use copy-paste replies that will feel boring. In addition to feeling unappreciated, the audience can be offended, and decide to engage more with your competitors. Replying to comments as quickly as possible will also keep you relevant in the Instagram algorithm.
As a result, don’t be surprised if your business account will continue to appear in the explore tab; and continue to attract new potential customers. Also read: 6 Frozen Food Business Marketing Strategies That Will Flood You with Orders.
Trust in the Power of Hashtags Instagram is not the only social media that uses the hashtag feature. Even so, research shows that 9 out of 11 Instagram hashtags provide a serious engagement effect. You must have different strategies for each social media.
And now that you know the significance of hashtags in marketing via Instagram, there’s nothing wrong with starting to design a special strategy for this one visual media. What needs to be remembered, even though Instagram allows up to 30 hashtags per post, don’t tire your followers.
Just use 10-12 hashtags as catchy as possible, as unique as possible. Also add personalized hashtags about the name of the brand or business you are engaged in. Whether placed in posts or comments, playing with hashtags can increase your Instagram engagement by up to 12.6%!
Create an Instastory Approximately 200 million Instagram users watch instastory every day. This new Snapchat-style feature allows you to present short clips or photos about behind the scenes of your industry, which can be watched by the audience.
So, don’t forget to design an interesting instastory. From these clips, a sense of trust will arise from followers that your business is indeed good and trustworthy. If you are clever at arranging it, you can also build connections with the audience to provide a friendly, responsive, and up-to-date business image.
Not to mention, the Instagram stories feature also includes analytics that can monitor how many people see your content, who they are, the duration, and even the overall performance of the short clips. So, why not include it in your strategy right away?
Also read: Social Media Content Services, Make Your Brand More Likeable Social Media Management Services Social Media Management Services Using Instagram as a social media marketing platform is indeed very promising.
However, managing social media accounts for business is indeed full of challenges. Starting from creating interesting content, promoting it and managing social media accounts to keep them active and look professional. For that, use social media management services as a more practical and effective digital marketing solution. Social media marketing services usually include services.
