I’m going to admit something to you: being an SEO consultant isn’t How much does always easy. Especially when you’re faced iraq telegram data with this type of Google Analytics dashboard.
Your throat tightens in the face of disaster, there’s only one solution: elbow grease!
This is how I got out of there.
What is an SEO audit?
What should you do when you suspect a why freelancers should keep receipts website isn’t functioning properly? How can you identify problems? These are the questions you ask yourself when you want to conduct an SEO audit.
But what should you do if you’re on How much does a budget? This article is for webmasters and SEO consultants who want to fix problems themselves without necessarily hiring an SEO agency.
There are plenty of articles offering advice in this area, and we decided to get down to business by creating an SEO checklist with over 130 checkpoints.
You can follow it, or read it to understand how I carried out my SEO audits when I was in an agency.
With this checklist, you will be able to carry out an audit yourself.
Rapid pre-audit
(If you don’t have time) It’s important to know how to How much does quickly get a snapshot of a website’s health. Learning how to generate this type of “SEO pre-audit” takes just ten minutes. No need to buy expensive software; it’s essentially free.
For a basic SEO audit, which would take approximately 5 to 10 hours, the recommended rate is between €700 and €2,500 depending on the volume of work.
For a more detailed SEO audit, between €3,000 and €25,000, after reading this list you will understand why an SEO audit takes between 2 and 3 weeks (or even longer).
How to audit a site?
Not all SEO checklists are the same.
Most documents found on the web cover the basics of a technical SEO audit without taking into account how Google has evolved. It’s possible that a UX issue or on-page SEO issues, particularly semantics, could be impacting your site’s performance.
Technical fixes will not solve the problem permanently. To do so, the source of the problem must be found.
This SEO checklist covers all the checkpoints and how they should be performed.
The complete SEO audit process:
- Step 1: the technical SEO audit
- Step 2: Audit of the site architecture
- Step 3 Google Audit
- Step 4: Keyword Audit
- Step 5: SEO Content Audit
- Step 6: On-page analysis
- Step 7: Audit of netlinking and backlinks
- Step 8: The UX audit
- Step 9 The mobile audit
- Step 10: Beware of bad practices
- Step 11: Bonus: Monitoring the competition
Remember, these are just checks. The results of these checks should be part of a long-term strategy .
Before starting an SEO audit…
First, it’s essential to be prepared and ask the cn leads right questions. You’d be surprised how many SEO issues stem from old SEO optimization techniques that may have resulted in penalties.
Why this SEO audit checklist?
SEO audits are one of those areas where it’s all or nothing. By publishing the checklist, we want to give everyone access to an extremely comprehensive list.
This list helps identify issues, no matter how small, that impact the site’s ranking.
Tools used during SEO audit of a website
I strongly advise against using just one tool when auditing your website. You’ll likely miss something, which is why I encourage you to use a variety of tools to analyze various elements. Each tool, in my opinion, covers a specific area. Some are paid, while others offer freemium plans (limited access to features).
SEO Tools to control site indexing:
- Ahrefs
- Oncrawl
- Botify
- Deep Crawl
- Screaming FROG
- SiteBulb
SEO Keyword Research Tools:
If you want more details on this part, read our article Understanding and creating the perfect keyword list
- Semrush
- Answerthepublic
- Ubersuggest
- Rankxplorer
- SEOQuantum
- YoodaInsight
- Ahrefs
SEO Tools for Evaluating Backlinks:
- SEObserver
- MajesticSEO
- Moz
- Ahrefs
SEO Tools to track your positioning in Google:
- Monitorank
- Allorank
- Ahrefs
- SEMRush
UX Tools, especially for SXO:
- Hotjar (this page uses it 🙂 )
Mobile Assessment Tools:
- Google Mobile Test
- Lighthouse (Google Chrome)
- Google’s AMP Validator
SEO Tools for Site Performance:
- GTMetrix
- Uptrends
- Google PageSpeed
Various SEO tools from my toolbox:
- The Google suite (Google Analytics, Google Search Console)
- Wayback Machine
- GA checker
SEO audit step by step
Below is the list of audit steps by priority category.
The technical SEO audit
Many technical problems go undiagnosed because you don’t necessarily see them.
Conducting a high-quality technical SEO audit for a client is the cornerstone for the long-term success of your SEO optimization efforts.
The technical audit of the site begins with various checks to determine how easy it is to crawl and whether there are any indexing or ranking issues.