Guide to SEO Project Management (with Free Plan Template)

Here at SEOptimer we work with over 2,000 digital agencies so we understand the switzerland telegram data everyday challenges they face. One of the most common challenges is how to manage multiple SEO projects efficiently. We asked a few digital agencies who are leaders in the SEO industry to help shed light on this topic and share their knowledge and expertise on how they organize SEO projects internally. We are grateful for the contributions to this article from the following SEO experts:

• Tyson Hinz, COO at WebMarketers
• Laurel Miltner, Director of Digital Strategy at Orbit Media Studios
• John Lincoln, CEO at Ignite Visibility Managing an SEO project involves juggling many moving parts. For agencies, this job is made all the more difficult because .
  

  Why is SEO Project Management Important?

  The principles behind effective SEO Project Management i’ve got other things are the same as general project management:

  1. 1. 1. Utilize a formal project structure
        2. Define project scope, objective and goals
        3. Set roles, responsibilities and expectations
        4. Identify risks and roadblocks
        5. Maintain ongoing communication
        6. Measure progress

  ‘Communication’ is listed separately in principle #5 but it’s also the essential ingredient in all principles. It’s the glue that keeps your project on track and ensures nothing falls through the cracks.SEO Project Management tools can help to systemize your task communication but you also need processes for how you keep clients up to date and convey a sense of weekly / monthly progress towards goals.

  Structuring and Managing Your SEO Team

  There are several ways to structure your team for effective SEO project management. phone number list by mobile list
  As you take on more client projects, workflows become more complicated as the moving parts mentioned above become three-dimensional and multiple for every project. As you grow, project tasks can forgotten or deadlin can. This is where project visibility is key to ensure everyone on the team can see every project and all individual tasks. John Lincoln, CEO of San Diego-based digital agency Ignite Visibility believes keeping team size lean and mean is the way to go. Your team size and structure should reflect the expertise you need for the number of projects you have. For most agencies.