Although this type of business has only become more booming since the pandemic hit. However, the frozen food business marketing strategy is not much different from other culinary businesses or products for direct consumers.
In this type of business, you can also combine online and offline marketing strategies. For that, see the following 8 effective strategies: Also read: Social Media Content Services, Make Brands More Liked.
Sell Varied Products Being a seller who has a variety of products has its own advantages compared to those who only sell one product. Because buyers usually prefer to have a choice of products, both similar and different.
For example, if you sell sausages, provide 2-4 from different brands. Then complete the product collection with other types such as katsu, raw meat, seafood and other frozen food products. Create a Clear Brand Identity If you open a physical store / outlet somewhere, or only sell through an online store, brand identity is something you should not ignore.
A clear brand identity can help consumers recognize and remember your brand. For example, start by creating a color harmony between the logo design and the banner/shop sign, wall paint, packaging/label, photo nuances on social media, employee uniforms and other things related to your brand.
If you are not a frozen food manufacturer, at least make a thank you card, business card or logo sticker to put on the packaging when delivering the package. So that people will know and remember your brand when they are going to repeat orders.
Create Interesting Marketing Content Who says frozen food businesses cannot be promoted through marketing content? Interesting marketing content is needed for various types of businesses, including the culinary business, you know!
The marketing content that you can create is not just product information and prices, but also creative content that is appetizing. For example, photos of frozen food products that have been fried or become new food creations.
You can also create content that contains tips on how to store and cook frozen food, or facts about product composition and nutritional value. All can be presented in interesting graphic designs or motion videos. In the culinary business, the key to successful marketing content lies in attractive visuals and designs.
You must be able to convey the taste of delicious food through the audience’s sense of sight. #4. Use Digital Platforms Digital Marketing strategies are often used by business people to compete in the modern era like today, including frozen food business people.
Therefore, use various online platforms to build branding and promote your products. One of them is by selling in market places such as Tokopedia, Shopee and so on. Also use various social media such as Whatsapp, Facebook, Instagram, Tik Tok and so on to interact with the audience and build awareness of your brand through interesting marketing content.
Also read: 6 Ways to Increase Instagram Followers Safely and Quickly #5. Create Partnerships / Resellers Promoting a brand and selling products alone may feel difficult and expensive. For that, if you are a frozen food producer, it is a good idea to build an army of resellers.
Don’t be afraid that your profits will get smaller if you develop a partnership system in the form of a franchise or reseller program. In fact, the more partners you have, the more profit you will get from increased sales.
Create Attractive Promos Although many feel that the frozen food business has little profit, it does not mean that you must eliminate promos. In fact, attractive promos can attract new potential consumers and increase repeat orders.
One example of a tempting but still profitable promo program is to provide free shipping, bundling promos, discount coupons and so on. Give Testers and Gifts The last frozen food business marketing strategy that you can do is to give gifts.
Because, of course everyone likes to be given gifts, right? The gifts given do not need to be expensive, because the goal is to make buyers happy and feel special. For example, you can give 1 yogurt, ice cream, chocolate, lollipop, and other small gifts.
You can also give gifts in the form of testers of other frozen food products that you sell but are not ordered by buyers. For example, if the buyer only orders sausages and nuggets, then you can give 1-2 testers of egg chicken roll, shrimp roll, mini kebab, and others.
This is useful so that they can try other frozen food variants so that later they will buy it too or at least make a repeat order because they feel happy to be given a gift.
Market segmentation is a series of methods for dividing a market into different parts based on consumers who have different needs, characteristics or behaviors that require different products. Market segmentation can also be defined as the process of identifying and analyzing buyers of a product and the relationship between differences in consumer characteristics in the market.
Also read: 6 Frozen Food Business Marketing Strategies That Make a Flood of Orders Benefits of Market Segmentation Each company has a different and unique product from its competitors. To carry out effective marketing, companies must understand what kind of consumers need their products.
A company will provide for the needs and desires of consumers using different models depending on the segment they are targeting. An example is a stationery company. Although the products are similar, the stationery market is quite different depending on the consumers.
Of course, the segmentation for marketing office stationery and students is very different. When an office stationery company makes a mistake in determining segmentation and instead targets the segmentation towards students, of course their products will not sell among students.
Again, this condition will be difficult and detrimental to the company. The reason why market segmentation is important is so that companies are able to market products on target. If a company segments the market effectively, indirectly the company also increases the effectiveness of marketing and also the efficiency of the company’s resources.
So that the company’s income also increases. Market Segmentation Criteria Market segmentation is practiced by most businesses in some form as a way to simplify their marketing strategy by dividing a broad-based market into specific consumer groups, and designing marketing methods that will appeal to each group.
It is important for you to focus resources on market segments that are high in size, growth, and profitability. both immediately and in the long term. Here are 5 market segmentation criteria that will be useful when you are implementing a market segmentation strategy for your business.
Measurable Market segments must be measured based on sales value or volume (i.e. the number of customers in this segment). Reliable market research should be able to identify the size of market segments to a reasonable level of accuracy, so that strategists can then decide whether, how, and to what extent they should focus their efforts on marketing to this segment.
Substantial Simply put, there is no point in throwing marketing money at a market that is not big enough, or has negative purchasing power. A viable market segment is a homogeneous group with clear characteristics such as age group, socio-economic background and brand perception.
The “seasonality” factor is also important here. No market segmentation expert would recommend focusing on a volatile customer group that is likely to disband in a year or two. #3. Accessible When conducting market segment research, it is important to consider how the audience can access the information.
