This is a problem we often encounter in agencies:Â some clients are unaware of the links between Digital accessibility SEO and website . They want to finalize the creation of the website as quickly as possible and prefer to russia telegram data postpone the implementation of an SEO strategy until later.
It’s up to you to convince them that things don’t work that way and that a website redesign is generally the best solution. The arguments below will help you convince them to consider an SEO overhaul just as much as a website redesign.
 Better control over SEO
Considering SEO issues when designing your website allows you to optimize it from the start. There’s no need to go back and make changes later, once the site is complete. The necessary changes are sometimes significant and range from content modifications to site architecture changes.
1. Adding keywords after the fact
Of course, you can analyze keywords later and add them directly into the solution to the situation could be your content. However, doing so is difficult because the result risks being artificial. If search engines consider your website to be overusing certain keywords or that the content is of poor quality, your SEO will suffer. This is by far the worst methodology. We recommend establishing an effective content strategy from the outset that will pay off over the years.
2. Web analytics
In addition to implementing design best practices, you also need to analyze your audience and behaviors to understand your site’s strengths. It’s also important to know your target audience (see the definition of persona ) and understand how users interact with your site to develop a customer acquisition strategy. The best way to gain all this information is by using web analytics tools.
Here is a list of the main web analytics tools:
- Google Analytics (visitor statistics)
- Piwik (visitor statistics)
- Optimizely.com (page optimization – A/B testing)
- Hotjar (user behavior)
Web analytics solutions require embedding source code on pages. If you’re unsure of what metrics you want to analyze when you create your website, you can implement a simple source code.
 Take advantage of the latest SEO trends
SEO is constantly evolving. This means you need to constantly adapt your strategy. Building a site from scratch will give you an edge over your competitors by incorporating new trends from the very beginning.
3. Accessibility
In addition to adapting to different devices, websites must be accessible to a wide range of users. For example, they must be able to work on a screen reader. Making your content accessible from the start saves you time by avoiding the need to make changes.
To go further, I invite you to look into RGAA compliance .
4. Maintenance & future developments
In addition to considering current SEO trends, you need to keep an eye on keeping your client’s CMS (content management system like WordPress, Drupal, or Jomla) up to date. A site that’s difficult to maintain accumulates security vulnerabilities that can harm your client’s SEO. To do this, don’t hesitate to design a site that’s easy to update.
You can recommend SEO-optimized CMSs like WordPress (and a few plugins). Learn more in our guide on SEO optimization for WordPress .
 The importance of creating a website with an SEO strategy
Some entrepreneurs consider implementing an SEO strategy too much of an investment and prefer to create their website without one. Others go even further and think they can grow their business without a website. These are both mistakes, and here’s why:
5. No SEO, no visitors
You need to appear on search engine results pages so that people can find you and be properly informed. Your existing customers also need to be able to access your website, particularly to learn more about your new offers, services, and promotions.
6. Increase conversions
Even if all your sales are made in physical stores or via social media, a website helps increase conversions. With your website, you’ll be able to make people aware of their needs and show them why your offering is the best. If your sales funnel is particularly long, you’ll need a website to nurture your leads, whether through a regularly updated blog, premium content, or newsletter signups.
Redesigning a website: an opportunity to improve the user experience (SEO + UX = SXO)
SEO and UX are complementary. Optimizing them promotes an optimal user experience and helps meet all SEO criteria. Certain elements are common to both disciplines.
7. Site speed
Nearly half of Internet users believe a web page should american samoa business directory load in 2 seconds. It’s easier to avoid adding elements that slow down page load times when creating your site, rather than boosting its speed afterward. If you don’t optimize site speed during the design phase and later notice that certain pages are slow to load, you’ll need to analyze your entire website.
Remember, Google now takes site speed into account when calculating positioning.
8. Several establishments
If your business has more than one location or operates in multiple countries, it’s important to consider how users in different geographic areas will interact with your site. When you want to create location-specific pages, you need to implement a content strategy to avoid duplicate content. If users speak multiple languages, you’ll need to create a multilingual site using one or more domains.
Also, be careful to differentiate between geographical areas and languages: we have already experienced this for one of the world’s leading industrial weighing companies (present in the United States, India, and Australia). Not all English-speaking countries always share the same vocabulary, especially in highly technical/niche fields.
While website design and SEO are distinct disciplines, they are nevertheless interdependent. You now have plenty of arguments to convince all your skeptical clients to combine an SEO strategy with their website redesign. It’s your turn.