AIDA is an acronym that stands for: Attention, Interest, Desire and Action .
In short, it is the division of a customer’s purchasing process focused 100% on consumer behavior.
Most sales methods have AIDA, it is difficult to find a sales process that does not have this term inserted.
From attention, when he is impacted for the first time (ATTENTION) and becomes a lead , until the completion of the sale (ACTION).
Virtually all other sales techniques are derived directly or indirectly from AIDA. We can break this concept down into steps.
AIDA stages
Attention
It all starts by getting the customer’s attention.
It’s the moment when you stand out from the crowd, when a consumer discovers a brand or what it offers.
Attention is the first amazon database you make on your customer.
There is nothing better to get someone’s attention than showing that you can solve a problem, or better yet, that your product is the solution to that person’s problem.
What do you do that can directly help?
Always keep this question in mind, because with this you define the beginning of a relationship with a potential client, so that it is not just an interest on your part in selling.
Interest
After catching the water purification from iron of your future client, you now need to spark their interest in learning more about what you have to offer.
What do you have that could somehow be relevant to your client?
This is the time to highlight this advantage of yours.
To increase your customer’s interest, you can highlight the strengths that differentiate you from the competition.
At this point, the customer begins to consider the idea of purchasing, but still needs to mature.
Desire
This is clearly the moment when the customer is moving from the initial phase of the purchasing process to the closing.
Unlike Interest, Desire is when the usa lists turns the mental switch and starts preparing something practical.
This is when interest becomes a desire to have what you offer, be it a product or service.
He knows his brand, he has identified that he has a real problem and now he needs a solution.
The problem at this stage is that it may not yet be clear that you have the solution.
That’s why you have to make it irresistible!
Action
There is little time left to close the sale, let’s turn the customer’s desire into action!
At this stage, the customer has already made their decision. All it takes is a little push for them to make the purchase once and for all.
Start applying AIDA to your sales today and see how your results will improve.
If you are a seller and need help to sell even more, click here and contact our team.